Senior Manager, GTM Engineering

Sure, we’ve got catered lunches, team events, cool merch, and yes... dogs in the office. But that’s not why people join.

Our team of nearly a thousand people wakes up every day to make our product and our customers’ lives better. At SafetyCulture, you’ll hear “yes, let’s give it a shot” more often than “that’s not how we do things here.”

People join because we’re building tools that make work better for the 3 billion people who keep the world moving - factory floor operators, baggage handlers, truck drivers, servers, store assistants. The ones who make things happen. We’ve got the scale and innovation you’d expect from big tech. The difference? No endless layers of sign-off. No corporate theatre. Just smart, experienced people solving real problems fast .

The scale is big. But the ownership’s personal. Every full-time team member gets equity - real skin in the game. When we grow, you do too. We’re not perfect, no company is. But this next chapter of our growth is about scaling with intelligence, not just size - fueled by operational maturity, a clear vision, and a strong focus on AI.

This is big tech impact, without the big tech ick. If that excites you more than it scares you, you’ll fit right in.

This role exists to define and drive the long-term vision for Marketing Technology at SafetyCulture — building the systems, data infrastructure, and AI capabilities that make Marketing one of the most technically advanced and commercially effective functions in the business. Leading a team across technology, operations, and engineering, the Senior Manager, GTM Engineering is accountable for the end-to-end marketing tech stack, Go-to-Market (GTM) tooling, and the in-house platforms that give SafetyCulture a competitive edge in pipeline generation, lead conversion, and revenue attribution.

How you will spend your time:

• Own and evolve the Marketing technology roadmap — defining the strategy, prioritisation, and sequencing of investments in tooling, data, and AI capability across the entire Marketing function.
• Lead and grow a team - creating a culture of ownership, experimentation, and high performance.
• Drive AI adoption across Marketing and GTM — identifying, building, and scaling use-cases that meaningfully improve funnel efficiency, lead quality, content output, and campaign performance, with a preference for building rather than buying where it creates a durable advantage.
• Take ownership of Marketing’s data infrastructure — partnering with Data & Analytics to build in-house data capabilities including a Marketing-owned Postgres lakehouse, enabling the team to operate with greater autonomy and speed in accessing, modelling, and acting on marketing data.
• Own Marketing’s internal tooling platform — maintaining and extending tools used daily by 160+ Go-to-Market users to improve funnel visibility, lead-to-opportunity conversion, and decision-making speed.
• Represent Marketing Technology at a senior leadership level — bringing forward big initiatives, contributing to the Marketing Leadership Team (MLT) planning process, and building stakeholder confidence in the team’s roadmap and commercial impact.
• Establish and maintain project delivery rigour across the team — implementing the right processes and tooling (e.g. Jira) to track workload, manage cross-functional dependencies, and ensure external stakeholders are engaged early enough to avoid bottlenecks.

About you:

Technical skills:

• Deep fluency across the modern Marketing technology landscape — including customer data platforms, marketing automation, CRM, analytics, and Go-to-Market tooling — with a proven ability to architect a coherent stack that reduces duplication and drives measurable business outcomes.
• Hands-on experience building and managing data pipelines and Marketing data infrastructure — comfortable working with SQL, data transformation tooling (e.g. dbt), and modern data warehouse architectures to give Marketing greater ownership of its own data.
• Experience leading technical teams that include software or data engineers — able to set a clear technical direction, review work meaningfully, and make credible decisions about build vs. buy and technical architecture trade-offs.
• Track record of translating complex technical work into business impact — able to connect MarTech investments directly to pipeline, conversion, and revenue outcomes in a way that resonates with senior commercial leaders.

Behavioural Skills:

• A bold, commercially-minded leader who brings forward ambitious ideas grounded in real, executable plans — not just concepts — and is comfortable championing them at the most senior levels of the organisation.
• Adaptable leadership style — able to flex between coaching high performers, developing early-career team members, and holding a firm line when the situation demands it, without defaulting to a single playbook.
• Proactive cross-functional operator — looks ahead to anticipate dependencies, brings stakeholders in early, and maintains momentum on projects even when other teams are moving at a different pace.
• Operates with genuine curiosity and intellectual honesty — actively seeks feedback, reflects clearly on what is and isn’t working, and brings the same candour to their team that they expect in return.

AI Skills:

• Actively uses AI tools daily to accelerate and improve work — from automating workflows and generating content, to analysing data and prototyping solutions — and creates the conditions for their team to do the same.
• Clear point of view on where AI creates durable competitive advantage vs. where off-the-shelf solutions are sufficient — with a track record of building AI-powered capabilities that ship and create measurable impact, not just proof-of-concept work.
• Able to evaluate AI-generated output critically — understanding the limitations of models and tooling, and applying appropriate quality standards before shipping AI-powered systems to internal or external users.

More than a job:

• Equity with high growth potential, and a competitive salary
• Flexible working arrangements, we encourage you to create the best work blend while working from your home and the local SafetyCulture office
• Access to professional and personal training and development opportunities Hackathons, Workshops, Lunch & Learns
• We encourage involvement in the community, open source work, attending talks and events, and experimenting with new technologies

Office Benefits:

• In-house Culinary Crew serving up daily breakfast, lunch and snacks
• Barista coffee machine, craft beer on tap, boutique wines and a range of non-alcoholic beverages
• Wellbeing initiatives such as subsidised fitness programs, EAP services and generous parental leave policy
• Quarterly celebrations and team events, including our Shiplt global offsite
• On-site gym, table tennis, board games, books library, and pet-friendly offices