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The role in a nutshell: Support the delivery and optimisation of automated customer communication campaigns across multiple digital channels, with a strong focus on reporting, analytics, and insight generation to drive data-led marketing decisions. The role will be responsible for monitoring campaign performance, identifying opportunities for improvement, and delivering actionable insights to stakeholders, while also supporting marketing collateral and ensuring brand consistency across all communications.
About the ‘Department’: The Marketing department is responsible for creating and promoting customer finance offers that help support the sale of new and used cars and subsequent customer communications. The department is divided into two teams; Marketing Programmes & Communications. Key responsibilities of the team include launching quarterly marketing programmes for both retail and fleet, managing network programme communications, internal and customer-facing communications (with a focus on digital channels) and campaign performance monitoring and optimisation.
Support the planning and deployment of customer communication campaigns through multiple digital channels and diverse technologies.
Monitor and assess the ongoing performance of customer communications against various criteria including commercial results, customer experience and regulatory compliance.
Develop, maintain and enhance digital communication channels such as personalised product videos to support the ongoing delivery of Customer Understanding within Consumer Duty.
Perform data analysis and deliver insight-driven reporting to support business decision-making.
Assist in the production of marketing collateral and promotional materials, as required by the business. This will require frequent liaison between several internal departments, external agencies and OneToyota entities
Ensure brand guidelines are up-to-date and consistent throughout TFSUK communications channels, ensuring regular content reviews and consistent messaging.
Support ad hoc projects arising from business objectives and regulatory compliance.
Actively benchmarking against other TFS markets and external Financial Services providers with a view to identifying best practice / innovations.
Opportunities to participate in “Kaizen” (continuous improvement) and “TWOW” (Toyota Ways of Working) activities to improve workflows and processes.
Recommend new ideas and ways of working as business requirements and data capabilities evolve.
Pro-actively seek an understanding of macro/micro economic factors that could influence how we communicate to customers.
Experience working in a Marketing department, analysing campaign and customer data into actionable insights and stakeholder reports.
Advanced analytical experience, able to operate with a commercial perspective; appreciating the importance of using data and insights to drive action and deliver pro-active recommendations / opportunities.
Proficiencies in using Microsoft Office software, particularly Excel and PowerPoint.
Familiarity with working in an international environment with internal group companies (National and at European level).
Experience working within a regulated environment, with a good understanding of Financial Conduct Authority (FCA) regulation and financial products.
Ability to build strong working relationships, communicating and influencing stakeholders at all levels.
Working with integrity and respect for all stakeholders.
Customer-first mindset and approach.
Proactive and self-motivated with a desire for continuous learning, improvement and innovation.
Comfortable handling, analysing and presenting large data sets.
Curiosity and drive to seek opportunities for personal development and meet organisational objectives.
Results-driven with a focus on delivery / output.
Flexible and adaptable to changing business priorities.
Highly organised with strong attention to detail.
At Toyota Financial Services (TFS) it is more than just an externally bench-marked salary and bonus, we also offer:
Hybrid working pattern is 2 days in the office and 3 days from a location of your choice.
Access to attractive car schemes for you (& your family) for Toyota & Lexus cars
Excellent pension scheme (up to 6% employee contribution and 15% employer contribution).
Generous annual leave of 25 days which increases with service and holiday purchase option
Private Medical Healthcare (single, partner/spouse and dependent children) with Digital GP Service
Group Income Protection cover with Aviva including physical, mental, and financial wellbeing services
Employee Assistance Program
Eye tests
Onsite gym, Sports and Social Club, & flu jabs to keep you healthy
Wellbeing hour each month and many more initiatives throughout the year to encourage a healthy mind and body, and to raise awareness and celebrate diversity, equity and inclusion.
Dress for your day policy to make you feel comfortable at work
Eco HQ, free parking & restaurant
Two volunteering days per year
Reward gateway voucher discounts
Flexible working scheme and we welcome flexible working conversations at interview
Regular 121s with your manager, a personal development review (PReview) each quarter
A wide range of learning & development opportunities including Linked In Learning courses
£250 contribution towards you learning something new outside of work
Annual events (e.g., summer party, BBQ & Xmas party) including Countdown to Christmas events every December - it is so much fun!
At Toyota Financial Services (TFS) we value everyone and are pleased to be recognised as a Disability Confident Employer.
We are committed to supporting disabled applicants throughout the recruitment process. Should you meet the minimum criteria for this role and wish to apply under the DC scheme, you may be moved forward to the next stage. Please ensure to add this information into your application.
When it comes to recruitment, please do let us know if we can adjust our process to be meet your accessibility needs.
Some examples of how we might be able to help are listed below:
Providing a copy of interview questions before the interview
Organising a time and location that best suits you
Allowing additional time for the assessment and interview
We are happy to review any adjustment on a case-by-case basis to support you to be your best self.
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Toyota Financial Services is the financing arm of Toyota, providing automotive financial products including vehicle loans, leasing, and insurance solutions to retail customers and dealerships. It operates globally as a subsidiary of Toyota Motor Corporation, supporting Toyota and Lexus vehicle sales.
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