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The Go-To-Market (GTM) team is responsible for planning, coordinating, and executing the strategies that
introduce new products, features, and services to our clients. This team works cross-functionally across
Product, Marketing, Sales, Customer Success, and Operations to ensure launches are well-timed, clearly
communicated, and positioned for adoption and revenue impact.
The GTM team partners with other teams to define target audiences, develop messaging and positioning,
equip customer-facing teams with the tools and training they need, and monitors performance to refine
and optimize future launches. Their goal is to create a seamless, repeatable process that accelerates
product adoption, strengthens customer engagement, and drives predictable revenue growth.
The Go-to-Market Manager is responsible for developing, coordinating, and executing cross-functional
strategies that bring new products, features, and services to market. This role acts as the connective tissue
between Product, Marketing, Sales, Customer Success, and Operations to ensure launches are well planned, clearly communicated, and successfully adopted by customers and internal teams.
Essential Duties and Responsibilities
and strategic initiatives
customer segments
articulate product value
competitive insights, and objection-handling resources
accountability Created by: A. Ray & A. Boruk May 1, 2026 Version: 1
GTM strategy
optimizations - Lead pricing, packaging, and segmentation strategies in partnership with
Product and Revenue teams for leadership approval
Ensure consistent communication across internal teams before, during, and after launches
Occasional domestic travel will be required to attend team onsite meetings, client visits,
customer events, industry conferences, and training sessions. This may include air travel,
ground transportation (including cars, taxis, or rideshare services), and in some cases potential
public transportation.
Marginal Functions
all other company team members ensuring effective coordination of communications and
services affecting clients.
and department.
Knowledge, Skills, and Abilities
Experience in go-to-market strategy, product marketing, sales enablement, or related roles
Strong cross-functional collaboration skills and the ability to influence without authority
Excellent communication skills, both written and verbal
Ability to translate complex product capabilities into clear, compelling value propositions
Strong analytical mindset with comfort interpreting data to guide decisions
Proven ability to consistently meet and exceed assigned objectives.
Proven ability to create, execute, and manage sales and marketing programs to generate
revenue.
Strong balance of technical, analytical, and interpersonal skills
Strategic thinker with the ability to analyze trends and make informed decisions
Ability to operate in a dynamic, growth-oriented environment with a desire to assist in
developing strategies and processes.
Required Education & Experience Created by: A. Ray & A. Boruk May 1, 2026 Version: 1
Experience in HR tech in a GTM role is preferred
Experience in SaaS, HR tech, or B2B technology environments is a plus
Experience with Professional Employer Organizations and/or Payroll Service Bureaus strongly
preferred
and demonstrated ability to learn other applications as needed.
Required Licenses and/or Certifications
sites and company locations.
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