Senior Product Manager, Go-to-Market B2C

One Group | One Energy

We are Enerwave, member of HELLENiQ ENERGY and a leader in providing outstanding and innovative energy solutions. We operate with passion, being engaged in heart and mind to what we do, and we pride ourselves on offering our employees a place where they can excel, creating value. We are offering now a set of exciting positions in our headquarters in Athens, across multiple departments and areas of expertise.

We are currently looking for a Senior Product Manager – Go-To-Market B2C, who will be responsible for executing GTM initiatives targeting Residential segment, focusing on commercial growth. The role translates commercial and product strategy into actionable, market-ready plans, ensuring effective campaign execution, successful product launches, and strong performance across all channels. The position works cross-functionally with Product, Sales, Digital, CVM, Operations, and external partners to ensure alignment and impactful execution in the market.

What will you do:

• Develop and execute go-to-market plans for mass-market products and offers, focus on high-volume acquisition funnels.

• Support the design of value propositions with emphasis on competitiveness, pricing structures, and promotional mechanics in collaboration with Product and Commercial teams.

• Translate business objectives into actionable marketing and sales activation plans.

• Coordinate end-to-end execution of product launches and commercial campaigns across all channels.

• Ensure launch readiness across digital platforms (web, landing pages, campaigns), CRM, sales channels, and customer care. Align campaigns with CVM & customer lifecycle strategies.

• Collaborate with Digital and Performance teams to drive demand generation and lead acquisition.

• Act as a key point of contact between Product, Marketing, Sales, and CVM teams to ensure alignment on GTM priorities.

• Monitor and analyze performance across campaigns and channels focus on leads, conversions, volumes, CAC, ROI. Optimize digital performance & funnel efficiency.

• Identify optimization opportunities and support continuous improvement of GTM execution.

• Support D2D, telesales, and retail channels with materials, training content, and tools. Create simple, scalable sales scripts.

• Coordinate with external agencies for campaign development and execution.

• Prepare reports, insights, and presentations on GTM performance and key learnings.

What you need to be successful:

• A BSc or MSc in Marketing, Business, Data Science or related field.

• 3+ years of experience in Marketing, Business, Data Science or related field.

• 2+ years of experience in cross-functional coordination & campaign execution.

• Strong understanding of digital marketing & performance channels.

• Knowledge of marketing funnels (awareness, performance, conversion), consumer behavior & customer journeys.

• Analytical skills with ability to interpret KPIs (CAC, conversion rates, ROI).

• Experience with digital marketing, CRM tools, and high-volume acquisition campaigns.

• Ability to optimize conversion funnels at scale.

• Ability to manage multiple projects and stakeholders simultaneously.

• Strong business and commercial acumen.

• Hands-on experience with digital platforms (Meta, Google, CRM).

• Experience in energy, utilities, telecom, or subscription-based business is considered a strong asset.

• Professional Proficiency in English.

• Knowledge of MS Office (Power Point, Excel)

• Commercial & Execution Focus

• Negotiation & influencing skills

• Data-Driven Decision Making

• Customer-Centric Mindset

• Collaboration & Stakeholder Management

• Ability to support sales teams in structuring and closing complex deals

• Strong Communication & Influence

• Result Orientation

Our offer to you:

• Competitive salary

• Bonus scheme 💰

• Ticket restaurant card 💳

• Transportation reimbursement ⛽

• Private Health Insurance coverage 🩺

• Pension Scheme

• Home electricity and natural gas discount ⚡

• Continuous learning & upskilling opportunities and access to our premium online training platform 📚

• Reimbursement for your athletic activities 🥈

• Wellness initiatives & benefits at the office

Enerwave S.A. will keep your personal information for a period of 2 years from the submission date, after which we will delete your personal data. Enerwave S.A. has the right to transfer your personal information to third parties to whom it has assigned services, which require the collection and processing of such personal data for candidate evaluation in the process of personnel selection.

For more information regarding the processing of your personal information and exercising your rights, please read the Notice to Candidate Employees.