CRM Manager

At Ten, our ambition is clear: to become the most trusted service business in the world. As the global leader in lifestyle management and concierge services, we support high-net-worth members through a proprietary technology platform and a global network of expert teams.

We are looking for a CRM Manager who will take ownership of our CRM strategy and execution across key global regions, driving both day-to-day excellence and long-term innovation.

This is a high-impact role combining strategic leadership, hands-on execution, and team management, ideal for someone who thrives in a fast-paced, data-driven, and customer-centric environment.

What you’ll do

Own and drive CRM strategy

• Lead the end-to-end delivery of CRM programs across Americas, EMEA, LAC, and APAC

• Translate business goals and customer insights into clear CRM roadmaps and actionable plans

• Champion a customer-first, value-driven CRM approach across the organization

• Act as the regional point of contact and escalation for all CRM-related initiatives

Execute and optimize campaigns

• Oversee the planning, execution, and optimization of multi-channel CRM campaigns

• Drive lifecycle marketing initiatives including acquisition, engagement, retention, and reactivation

• Implement and scale test & learn frameworks (A/B and multivariate testing)

• Continuously optimize journeys, segmentation, and messaging based on performance data

Leverage technology and data

• Work with leading CRM and marketing automation platforms (e.g., Salesforce Marketing Cloud, Braze, Klaviyo or similar)

• Use data (behavioral, transactional, preference-based) to drive advanced personalization

• Partner with technical teams to improve data flows, integrations, and tracking

• Monitor performance across key KPIs (engagement, conversion, retention, revenue) and translate insights into action

Note: Experience with Braze is a plus, but not essential — what matters is the ability to quickly learn and adapt to new CRM platforms during the onboarding period.

Lead and collaborate

• Manage and develop CRM team members, fostering growth and high performance

• Collaborate with global stakeholders across marketing, product, and tech

• Act as a CRM subject-matter expert, promoting best practices and innovation

• Manage relationships with external vendors and CRM/ESP partners

Requirements

• Proven experience as a CRM Manager or similar role, owning end-to-end CRM programs

• Strong hands-on experience with enterprise-level CRM or ESP platforms (such as Salesforce Marketing Cloud, Braze, Klaviyo, etc.)

• Experience with Mailchimp is acceptable when combined with more advanced platforms

• Solid understanding of customer lifecycle marketing, segmentation, and personalization strategies

• Strong analytical mindset with the ability to turn data into actionable insights

• Experience leading teams and working with global stakeholders

• Strong project management and communication skills

• Results-driven, proactive, and comfortable managing multiple priorities

What success looks like

• Scalable, high-performing CRM programs that drive measurable commercial impact

• Continuous improvement through testing, innovation, and data-driven decisions

• Strong alignment between CRM initiatives and broader business objectives

• A high-performing, engaged CRM team

Benefits

• Grocery and food vouchers scheme.

• SGMM (Private Major Medical Insurance) and SV (Life Insurance).

Our culture

At Ten, we are Member Focused, Trustworthy, and Pioneering. We value collaboration, innovation, and a proactive mindset. We are committed to building a diverse and inclusive workplace where everyone can thrive.