Omnichannel Marketing Strategy and Enablement Lead

This is where your work makes a difference.

At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.

Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.

Here, you will find more than just a job—you will find purpose and pride.

Baxter’s Omnichannel Strategy & Enablement Team is growing steadily, and we are looking for an Omnichannel Lead who can help Regional and Cluster/Local Marketing and Commercial teams develop and implement customer-centric multi-/omnichannel strategies that align with business objectives and maximize impact. Leveraging data, AI-powered capabilities, and emerging marketing technologies, you will help scale campaign planning, execution, personalization, and optimization across customer touchpoints. You will be a part of our WEU Commercial Excellence team (ComEx), and report to Head of Omnichannel Strategy & Enablement.

The ideal candidate will have Account Management or Strategic Planning/Consultancy experience from an advertising agency and/or from a global company in Pharma or MedTech preferred. In close collaboration with Regional Marketing Western Europe and Cluster/Country Marketers and Commercial Teams guide, plan, implement and optimize multi/omni channel programs aligned with the overall strategy and business priorities. You will collaboratively develop growth opportunities, manage tactics across projects, and track performance metrics that effectively enhance the customer experience.

In this role you'll get the opportunity to:

• Support efforts to leverage segmentation to create personalized cross-promotional opportunities that customers through the funnel while providing value along the way.

• Assist with interpretation of customers’ behaviors and collaborate on creative ways to increase revenue.

• Evaluate data and translate into business insights to inform strategy across key WEU initiatives.

• Keep abreast of the rapidly changing landscape and propose testing plans to ensure we are keeping up with innovations in the industry.

• Collaborate across teams to analyze programs performance and make data-driven recommendations to grow audiences and revenues across multiple channels (e.g. website, email, social media etc).

• Lead the exploration and adoption of AI and emerging technologies to scale campaign planning, content creation, personalization, audience targeting, and performance optimization across omnichannel programs.

• Collaborate with Marketing, Commercial Excellence, Digital, and IT teams to evaluate, implement, and promote innovative AI-powered solutions that enhance customer engagement, improve operational efficiency, and drive continuous improvement.

• Collaborate and share best practices and lessons learned across the organization.

Qualifications:

• Bachelor's degree in marketing, advertising, business or related field required.

• Solid experience (5+ years) from a similar position, preferably from a digital agency and/or from a global/international B2B company.

• Experience growing revenues and measuring impact metrics required.

• Experience driving engagement with owned and paid audiences.

• Strong analytical skills in data management and reporting software/platforms e.g. Tableau, Google Analytics, Salesforce, Acoustic etc. Demonstrable ability to interpret secondary analysis and translate into actionable tactics.

• Experience leveraging AI-enabled marketing, analytics, and content creation tools to improve campaign effectiveness and efficiency preferred.

• Strong interest in emerging technologies, digital innovation, and the application of AI to marketing and customer engagement.

• Experience evaluating, implementing, or optimizing marketing technology (MarTech) platforms and automation solutions is a plus.

• Excellent organizational, communication, presentation, and analytical skills.

• Self-motivated; able to work independently or within a group setting on multiple projects simultaneously with attention to detail and accuracy, thrive in a fast-paced environment and adapt quickly to change.

This positions the role not only as an omnichannel lead but also as someone who will help Baxter scale campaigns through AI, automation, and emerging technologies, which is increasingly becoming a key capability in modern marketing and commercial organizations.

What we offer:

• Permanent contract after 3-months'

• Competitive salary

• Annual bonus

• Medical Care

• Life Insurance

• Christmas bonus

• Co-financing for corrective glasses and lenses

• Newborn baby bonus ( one-off benefit )

• Employee Stock Purchase Program ESP

• PPE program with very attractive conditions available for each employee after 3 months.

• Holiday allowance

• Theater tickets at a reduced price

• Educational support: fully covered language courses (English or other languages according to business needs), financial certifications (ACCA, CIMA).

• 2 additional days off (conditional)

• Employee referral program

• Multisport card

• Cafeteria-style plan ( 300 PLN net monthly)

• Employee referral program

• Annual Award related to Baxter’s Global Cultural Values

• Lifelong learning opportunity: Possibilities for development on a personal and professional level

• Friendly atmosphere.

• Hybrid working model ( 3 days on Site)

• Attractive office location, next to the PKP Powiśle station.

• PPE program with very attractive conditions available for each employee after 3 months.

• Working for a global pharma/med tech leader.

We understand compensation is an important factor as you consider the next step in your career. At Baxter, we are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. The minimum salary for this position is 176 000,00 PLN annually. Your initial pay could be at the minimum or higher based on skills and expertise, experience, and other relevant factors, all of which are subject to change. This position may also be eligible for competitive benefits, discretionary bonuses, and/or long-term incentive. For questions about this, our pay philosophy, and available benefits, please speak to the recruiter if you decide to apply and are selected for an interview

Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

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