Digital Marketing Automation Specialist

Customer Support (20%)

• Triage and address incoming requests for email marketing troubleshooting and best practices support utilizing a support ticket system.

• Actively participate in online communities (e.g., Microsoft Teams) with email marketing tool users across the UW to share best practices and troubleshoot issues.

Data Analytics (10%)

• Regularly analyze, interpret and report on email performance and make recommendations for performance-improving adjustments to strategy and execution.

• Continuously measure and optimize email campaign performance, establish benchmarks and recommend A/B testing.

Other Duties (5%)

• Apply organizational and project management skills to help with the rollout and adoption of new marketing automation features.

• Actively participate in marketing automation governance by supporting campaign standards, data quality and stewardship, approval workflows, regulatory compliance, and adherence to email marketing best practices.

• Perform other duties as assigned.

Required Qualifications

To be considered for this opportunity, your application must demonstrate that you meet the minimum qualifications and additional qualifications listed below. Equivalent education and/or experience may substitute for minimum qualifications except when there are legal requirements, such as a license, certification and/or registration.

Minimum Qualifications

Applicants who do not meet these qualifications will not be forwarded to the Hiring Department.

Bachelor's degree in marketing, communications or related field AND three years of experience in digital marketing and/or communications.

Preferred Qualifications

• Experience with marketing automation software.

• Demonstrated experience with A/B testing and performance analysis, including translating results into actionable insights for stakeholders.

• Proven experience with quality assurance review processes and exceptional attention to detail.

• Demonstrated ability to work with HTML and troubleshoot code-related problems.

• Experience executing digital fundraising appeals.

• Ability to work successfully and collaboratively with staff across multiple departments.

• Commitment to an inclusive work environment.

What You Can Expect

• Hybrid-work schedule with two days in the office and three days eligible for telework per week.

• Cubicle/open workspace environment that may result in higher noise levels and visual distractions.

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Compensation, Benefits and Position Details

Pay Range Minimum:

$74,004.00 annual

Pay Range Maximum:

$79,008.00 annual

Other Compensation:

-

Benefits:

For information about benefits for this position, visit https://www.washington.edu/jobs/benefits-for-uw-staff/

Shift:

First Shift (United States of America)

Temporary or Regular?

This is a regular position

FTE (Full-Time Equivalent):

100.00%

Union/Bargaining Unit:

Not Applicable

About the UW

Working at the University of Washington provides a unique opportunity to change lives – on our campuses, in our state and around the world.

UW employees bring their boundless energy, creative problem-solving skills and dedication to building stronger minds and a healthier world. In return, they enjoy outstanding benefits, opportunities for professional growth and the chance to work in an environment known for its diversity, intellectual excitement, artistic pursuits and natural beauty.

Our Commitment

The University of Washington is committed to fostering an inclusive, respectful and welcoming community for all. As an equal opportunity employer, the University considers applicants for employment without regard to race, color, creed, religion, national origin, citizenship, sex, pregnancy, age, marital status, sexual orientation, gender identity or expression, genetic information, disability, or veteran status consistent with UW Executive Order No. 81.

To request disability accommodation in the application process, contact the Disability Services Office at 206-543-6450 or dso@uw.edu.

Applicants considered for this position will be required to disclose if they are the subject of any substantiated findings or current investigations related to sexual misconduct at their current employment and past employment. Disclosure is required under Washington state law.