Product Marketing Manager – Sales Enablement

Customer Zero Story Activation for Sales

• Translate Customer Zero transformation stories into sales-ready materials, including:

• First-call decks

• Executive briefing presentations (CIO, CEO, CMO, COO, heads of Sales/Service, etc.)

• Case studies and narrative summaries

• Demo scripts and supporting materials

• Ensure content:

• Is tailored to specific personas and buying stages

• Clearly communicates business value and outcomes

• Connects Salesforce capabilities to real-world transformation

Content Development & Customization

• Develop and maintain a library of high-impact, reusable sales assets

• Adapt core narratives into:

• Role-based versions

• Different levels of technical depth

• Ensure content is:

• Clear and easy for sellers to use

• Modular and adaptable

• Consistent with Salesforce messaging and positioning

Cross-Functional Collaboration

• Partner with:

• Customer Zero program leadership

• Product marketing

• Sales enablement

• Customer success and internal practitioners

• Events and campaign teams

• Ensure alignment between:

• Story development

• Campaigns

• Sales activation

Demos & Experiential Content

• Collaborate and where possible build clickable demos

• Ensure demos clearly show:

• How Salesforce technology enables transformation

• The connection between product capabilities and business outcomes

• Connect to how Salesforce’s implementation applies to other industries and size of companies

AI-Enabled Scale & Efficiency

• Leverage AI to:

• Accelerate content creation and iteration

• Tailor content for different personas and use cases

• Synthesize feedback and identify content gaps

• Build scalable tools (e.g., templates, prompt libraries, reusable frameworks) that enable:

• Sellers to self-serve content

• Consistency across the organization

Measurement & Adoption

• Track usage and effectiveness of Customer Zero sales assets

• Partner with sales enablement to measure:

• Adoption

• Impact on pipeline and deal progression

• Continuously refine content based on feedback and performance

Qualifications

• 5+ years of experience in product marketing, sales enablement, or related roles

• Strong understanding of enterprise sales processes and buyer journeys

• Proven ability to create sales-ready content that is used in the field

• Experience working with executive-level audiences and tailoring messaging for different personas

• Strong storytelling and communication skills

• Ability to translate complex technical concepts into clear business value

• Experience working cross-functionally across marketing, product, sales, and customer teams

• Familiarity with AI tools for content creation and workflow acceleration is a plus

Unleash Your Potential

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