Senior Associate, Marketing Operations

Go to Market at Innovaccer

Our GTM team is passionate about healthcare and wants to leave a positive impact in the ecosystem. We are the tip of the spear that leads the organization externally. We care deeply about our customers and want to resolve their challenges with our solutions. If this excites you, let's chat about how you can help us tell our special story.

About the Role

As a Senior Associate – Marketing Operations, you will be the reporting and analytics backbone of Innovaccer’s marketing organization. This is a hands-on, data-first role: you will own the dashboards, models, and recurring reporting that tell us what is working across the funnel, and you will build them with Power BI, Excel, and Claude Code. You will work directly with marketing leadership and functional leads — campaigns, category and product marketing, SDR, and RevOps — to make sure every number we report is accurate, reconciled, and decision-ready. If you enjoy turning messy, multi-source GTM data into clean numbers people trust — and automating the work so it never has to be done twice — this role is built for you.

A Day in the Life

• Own Innovaccer’s marketing reporting stack — build and maintain Power BI dashboards covering funnel performance, pipeline contribution, campaign ROI, channel efficiency, and content engagement

• Run the weekly, monthly, and quarterly reporting cadence, turning Salesforce, HubSpot, and campaign data into a single source of truth that leadership actually uses

• Build and maintain analytical models in Excel — conversion and cohort analysis, source-of-pipeline attribution, budget versus spend tracking, and campaign diagnostics

• Use Claude Code to automate recurring data pulls, reconciliations, and report generation — replacing manual spreadsheet work with repeatable, documented scripts

• Own data hygiene and metric definitions across systems — lead lifecycle stages, UTM taxonomy, source mapping — so numbers reconcile across marketing, SDR, and sales views

• Instrument goals and OKRs with functional marketing leaders, and track progress against them with clear, self-serve reporting

• Support quarterly planning, business reviews, and QBRs with the analysis, charts, and written narrative that go in front of senior leadership

• Investigate anomalies — why MQLs dropped, why a channel’s conversion slipped, why two reports disagree — and come back with answers, not just charts

• Document and productize your work so dashboards, models, and refreshes run reliably without you in the loop

Requirements

• 2–4 years of experience in marketing or revenue operations, business analytics, BI, or consulting — preferably in a SaaS, B2B, or otherwise data-driven environment

• Strong Power BI skills — data modeling, DAX, and blending multiple sources into dashboards that load fast and stay accurate

• Advanced Excel — pivots, lookups, Power Query, and clean, auditable model building

• Comfort using AI coding tools such as Claude Code to automate data preparation, scripting, and report generation — or the appetite to become fluent quickly; SQL or Python exposure is a plus

• Working knowledge of Salesforce and HubSpot data structures, and of B2B funnel mechanics, pipeline stages, and campaign performance metrics

• Obsessive attention to detail — you reconcile before you publish — paired with the ability to explain a number simply to a non-analytical audience

Benefits

We offer competitive benefits to set you up for success in and outside of work.

Here’s What We Offer

• Generous Leave Benefits: Enjoy generous leave benefits of up to 40 days.

• Parental Leave: Experience one of the industry's best parental leave policies to spend time with your new addition.

• Sabbatical Leave Policy: Want to focus on skill development, pursue an academic career, or just take a break? We've got you covered.

• Health Insurance: We offer health benefits and insurance to you and your family for medically related expenses related to illness, disease, or injury.

• Pet-Friendly Office*: Spend more time with your treasured friends, even when you're away from home. Bring your furry friends with you to the office and let your colleagues become their friends, too. *Noida office only

• Creche Facility for children*: Say goodbye to worries and hello to a convenient and reliable creche facility that puts your child's well-being first. *India offices

Where and how we work

Our Noida office is situated in a posh techspace, equipped with various amenities to support our work environment. Here, we follow a five-day work schedule, allowing us to efficiently carry out our tasks and collaborate effectively within our team.

Innovaccer is an equal opportunity employer. We celebrate diversity, and we are committed to fostering an inclusive and diverse workplace where all employees, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, or veteran status, feel valued and empowered.

Disclaimer: Innovaccer does not charge fees or require payment from individuals or agencies for securing employment with us. We do not guarantee job spots or engage in any financial transactions related to employment. If you encounter any posts or requests asking for payment or personal information, we strongly advise you to report them immediately to our HR department at px@innovaccer.com. Additionally, please exercise caution and verify the authenticity of any requests before disclosing personal and confidential information, including bank account details.