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Invoca is the industry leader and innovator in AI and machine learning-powered Conversation Intelligence. With over 300 employees, 2,000+ customers, and $100M in revenue, there are tremendous opportunities to continue growing the business. We are building a world-class SaaS company and have raised over $184M from leading venture capitalists, including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures.
Our Revenue Operations, Strategy and Enablement organization is designed as a unified, end-to-end revenue engine — aligning Strategy, Operations, Systems, and Enablement across the full customer lifecycle. We have eliminated traditional Sales, Marketing, and Customer Success Ops silos and replaced them with clear ownership across planning, execution, and infrastructure, within our GTM operating model.
The Revenue Operations pillar owns how our revenue engine operates day-to-day. We are the team that translates business needs into operational solutions — defining the processes, workflows, and lifecycle structures that power scalable, efficient GTM execution across Marketing, Sales, and Customer Success.
We're seeking a highly operational, process-driven, and strategic Director of Revenue Operations to own end-to-end operational process and procedure design across our full revenue lifecycle. This is not a systems or analytics role — it is a role for someone who excels at translating business needs into operational solutions: defining how the revenue engine runs, how teams collaborate, how workflows are governed, and how the customer journey is operationalized from first touch through retention.
This role will partner closely with our Revenue Systems, Data & AI team to translate operational requirements into scalable system design and implementation, ensuring that what we define operationally is built and embedded into the tech stack. You will manage a cross-functional team covering Marketing Ops, Sales Ops, Customer Success Ops and Customer Education, while personally ensuring CS Ops process design is embedded as a core part of your end-to-end lifecycle ownership.
This role reports to the VP Revenue Operations, Strategy and Enablement, and partners closely across Sales, Marketing, Customer Success, and Finance leadership.
Design and govern GTM operational processes across the full revenue lifecycle — from the first Marketing touch through Customer Success retention
Define lifecycle stage definitions, entry/exit criteria, and cross-functional handoff standards, ensuring they are consistently applied and improved over time
Govern lead routing, account assignment, territory execution, and workflow design across all GTM functions
Own pipeline governance and inspection frameworks in partnership with the Revenue Strategy, Planning & Analytics pillar
Identify and systematically eliminate operational friction across the revenue lifecycle
Act as the primary translator between business strategy and operational execution — defining not just what the goals are, but precisely how teams execute against them
Work directly with Sales, Marketing, and CS leadership to understand business needs and design the operational model to support them
Partner with Revenue Systems, Data & AI to translate operational requirements into scalable system design and implementation, ensuring what is defined operationally is accurately built into the tech stack
Build operational frameworks and documentation that scale with business growth and increasing organizational complexity
Ensure that AI and automation investments are grounded in sound operational process design, partnering with Revenue Systems, Data & AI on use case prioritization
Lead and develop Revenue Operations Managers covering Marketing Ops and Sales Ops, providing direction, coaching, and clear prioritization
Personally own CS Ops process design — including post-sale process optimization, customer health scoring logic, and customer lifecycle communications — as part of your end-to-end lifecycle remit
Oversee Customer Education alignment to lifecycle stages, partnering with instructional design and content managers to connect Academy learning pathways to operational lifecycle moments
Maintain content and tooling standard alignment between Customer Education and Revenue Training & Enablement
Serve as the operational liaison across Sales, Marketing, CS, and Finance leadership, representing the operational model and advocating for process integrity
Partner with Revenue Strategy, Planning & Analytics on territory execution, pipeline governance, and performance frameworks
Align operational workflow rollouts with Revenue Training & Enablement to ensure field readiness and adoption
Drive adoption of new processes and workflows across the GTM field, measuring effectiveness and iterating continuously
Bring a data-informed perspective to process improvement, leveraging analytics insights from the Revenue Strategy, Planning & Analytics pillar
Continuously evaluate operational processes for efficiency, scalability, and adoption across the field
Stay ahead of best practices in revenue operations and bring a clear point of view on how emerging tools and AI capabilities can be operationally embedded
8–12+ years of experience in Revenue Operations, GTM operations, or closely related roles in B2B SaaS
Proven track record designing and governing end-to-end GTM processes across Marketing, Sales, and Customer Success
Deep understanding of the full revenue lifecycle and how operational process design drives GTM execution
Experience translating business strategy into operational frameworks and procedures
Strong partnership experience working with systems/technical teams to translate operational requirements into scalable implementations
Experience managing and developing operational teams across multiple GTM functions
Demonstrated ability to drive cross-functional alignment across Sales, Marketing, CS, and Finance
Strong analytical mindset — able to use data and insights to inform process design and improvement
Exceptional communication and stakeholder management skills across all levels of the organization
Comfort operating in a fast-moving, high-growth environment where structure is built, not inherited
Experience with modern GTM tech stacks (Salesforce, Marketo, Gainsight, Gong, Salesloft) and how system design intersects with operational process
Hands-on AI fluency — able to independently build, test, and deploy AI-powered workflows and automations, not just evaluate or direct others to do so; brings both a strategic point of view on where AI applies and the technical capability to prove it out themselves
At Invoca, all new hires in the U.S. receive benefits starting on day one of employment. Our benefits offerings include:
Please note that benefits for teammates outside the U.S. may vary in accordance with their country’s laws and regulations.
Flexible Time Off – We encourage a healthy work-life balance. Our flexible paid time off policy allows you to recharge and take time away as needed.
Paid Holidays – Invoca provides 20 U.S. paid holidays, including a winter break, giving you ample opportunity to refresh and spend time with friends and family.
Health Benefits – Our healthcare program includes medical, dental, and vision coverage, with multiple plan options to choose what works best for you and your family. Fertility assistance is also included.
Retirement – Invoca offers a 401(k) plan through Fidelity with a company match of up to 4%.
Stock Options – All employees are invited to share in Invoca’s success through stock options.
Mental Health Program– Well-being support on a broad range of issues is available through our SpringHealth program.
Paid Family Leave – Up to 12 weeks of 100% paid leave is provided for baby bonding, adoption, and caring for family members.
Paid Medical Leave – Up to 12 weeks of 100% paid leave is provided for childbirth and medical needs.
InVacation – As a thank-you to our long-term team members, we offer a bonus after 7 years of service.
Wellness Subsidy – We provide a subsidy that can be applied toward gym memberships, fitness classes, and more.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal-opportunity workplace.
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Invoca is a conversation intelligence platform that uses AI to analyze phone calls, helping marketing, sales, and contact center teams optimize customer acquisition and revenue. It serves enterprise B2C businesses in industries like healthcare, financial services, telecom, and automotive.
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