Go-to-Market AI Engineer

REMOTE - Bogota, Colombia

What is Equisoft? Equisoft is a global provider of digital solutions for insurance and investments, recognized by more than 300 of the world’s leading financial institutions. We offer a comprehensive ecosystem of scalable solutions that help our customers navigate the challenges of digital transformation – powered by a business needs-driven approach, deep industry knowledge, cutting-edge technologies, and multicultural team of experts based in North America, the Caribbean, Latin America, Europe, Africa, Asia, and Australia.

Why Choose Equisoft? With 950+ employees, we are a stable organization that offers career advancement opportunities and fosters a stimulant environment. If that’s not enough, then check out these other perks below:

• Hiring Location: Canada or Colombia

• You are working hybrid in a collaborative workspace

• Internal job title: Go-to-Market AI Specialist

• Full-time Temporary (12 months) Role

• Flexible hours

• Number of hours per week: 40

Role: The Go-to-Market AI Engineer reports to the CRO (Chef Revenue Officer). The incumbent will be responsible for creating agentic workflows that change how marketing, sales and customer support is done.

This is a hands-on builder role. You will scope problems with stakeholders, define requirements, and personally build agents, and analytics capabilities that support marketing and revenue outcomes.

Your Day with Equisoft:

• Design and build agentic AI workflows and internal tools using Claude Cowork, Zapier, Copilot, Perplexity, and many other AI marketing tools and LLMs.

• Implement AI agents to support our customer success and customer support team. Ensure the integration of AI and human systems to drive the best output.

• Prototype quickly, test with real users, and move successful builds into stable, monitored production use.

• Define prompts, logic, approvals, error handling, and notifications so systems are robust and trustworthy.

• Document workflows in visual tools and enable team members on process improvements.

• Collaborate with IT, sales ops, and vendors to manage integrations, APIs, and data syncs between platforms. Operate within Equisoft’s AI governance and data privacy frameworks.

Requirements:

Technical

• Experience in product, technology, analytics, automation, or similar builder roles supporting marketing or growth teams.

• Proficiency in context engineering and LLM-based content workflows (Claude, ChatGPT), AI-powered marketing automation and analytics platforms, and the ability to integrate generative AI tooling into the existing MarTech stack.

• Demonstrated experience building multi-step agentic workflows (not just single-prompt automations).

• Familiarity with Claude Cowork or equivalent folder-based agent orchestration tools.

• Experience with HubSpot MCP and other API integrations.

• Comfort working directly with a CRO and Head of Support as primary stakeholders.

• Experience working with CRM and marketing technology platforms (e.g., Salesforce, HubSpot) and/or customer support platforms (Zendesk) would be a huge plus.

• Excellent knowledge of English & French (spoken and written)

Soft skills

• Strong sense of organization and prioritizing

• Analytical and problem-solving skills

• Ability to communicate, write and synthesize information

• Ability to multi-task in a rapid-paced environment

• Team spirit, tact, diplomacy, autonomy, rigor, and discipline

Equisoft is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.