Senior Manager, Marketing Operations

About Charitable Impact

Charitable Impact started as a bold idea and evolved quickly into an unwavering belief: everyone should have access to resources that help them build the brighter future they imagine. We provide a donor-centric giving platform, supported by a donor advised fund, that helps people amplify their generosity to create the change they want to see in the world. We simplify the giving process, allowing donors to manage all of their giving from one place, access timely tax receipts, and donate in a variety of ways including cash, publicly traded stocks, company shares, and many other options. Anyone can use it to find and give to their favourite charities from one place, give with friends and others, and get support with making their biggest impact possible. So far, Canadians across the country have donated more than $1.6 billion through our platform.

We take care of each other

Our team members enjoy competitive salaries, purposeful perks, and a culture that gives back and has fun doing it. We are proud to have been named one of Canada’s Most Admired™ Corporate Cultures of 2024. We support each other, learn from one another, and grow together. We're on an adventure to make giving an intentional and meaningful part of daily life. So, come and join us, and let's build a brighter future together.

What you’ll do

The Senior Manager, Marketing Operations is the day-to-day operating lead for the Marketing department, responsible for turning approved priorities into clear, sequenced, and accountable work across content, production, communications, growth, and learning. Reporting to the Senior Director, Marketing, this role owns the operating system that keeps Marketing work moving through intake, triage, prioritization, workflow visibility, review routing, escalation, publishing support, performance-review coordination, and continuous improvement. This role integrates content production, communications, growth and lifecycle marketing, analytics support, product and customer insights, subject-matter expertise, and review needs into a single practical workflow, enabling Marketing to publish consistently without becoming a request desk. This role supports strategy by making capacity, blockers, risks, decision needs, and tradeoffs visible, while final strategic direction, budget, executive alignment, and factual accuracy remain with the accountable owners. The ideal candidate is a calm, highly organized operator who can lead people, manage complexity, protect focus, and improve systems without adding unnecessary processes.

We are a hybrid office, with team members working from home and in our Vancouver office. This role requires in-office attendance once per quarter and availability during the Pacific Standard Time zone business hours.

Your responsibilities

Run Marketing Operations and Workflow Visibility (30% of time)

• Lead the day-to-day operating rhythm that keeps Marketing work clear, visible, prioritized, and moving

• Maintain one shared operating view across new requests, time-sensitive opportunities, recurring content work, channel needs, weekly planning, active work, published assets, tests, and decisions about what to repeat, improve, pause, or stop

• Own the team’s workflow system for planning, intake, triage, backlog refinement, status visibility, blocker follow-up, review tracking, and delivery health

• Maintain accurate owners, statuses, due dates, blockers, review states, work-in-progress limits, backlogs, and closed items in Jira or the approved workflow system

• Protect work-in-progress limits and clear definitions of ready and done, so work does not start without enough clarity and is not treated as complete until publishing, logging, monitoring, and learning steps are handled or assigned

• Build and maintain practical documentation, operating views, meeting notes, decision records, and shared working materials

• Keep the Senior Director, Marketing and function leads informed on capacity pressure, blocked work, review load, decision needs, and delivery risks

• Support additional duties as requested to help Marketing meet strategic goals, improve execution, and strengthen the department’s operating model

Prioritize and Sequence Marketing Work (20% of time)

• Manage the official intake path for new Marketing work, stakeholder requests, source material, reactive opportunities, audience signals, partner needs, and time-sensitive asks

• Prioritize work based on approved goals, audience value, urgency, readiness, risk, available capacity, and tradeoffs

• Accept, return for more information, defer, reject, or escalate work based on audience fit, strategic fit, readiness, urgency, capacity, review needs, and approved priorities

• Translate approved priorities into practical weekly and monthly operating plans that clarify what moves now, what waits, who owns the work, and why

• Sequence work across content programs and channels, production, communications, growth, lifecycle marketing, analytics, and subject-matter inputs so the team understands dependencies and tradeoffs

• Protect the team from side-door work by redirecting informal requests, meeting asks, executive input, and reactive ideas into the proper workflow before they become committed work

• Help urgent work move quickly when needed while making the owner, scope, deadline, review path, and tradeoff visible

Coordinate Review, Risk, and Escalation (15% of time)

• Ensure work has the right source material, review path, review owner, risk level, and escalation path before it moves too far into production or publishing

• Route sensitive, public-facing, product-related, partner-related, legal, tax, reputation-sensitive, or subject-matter-dependent work to the right reviewers

• Make sure review requests are specific, time-bound, and tied to clear decisions

• Escalate material decisions with clear context, options, risks, and recommended next steps

• Protect the distinction between Marketing’s role in making work clear, useful, publishable, and measurable, and subject-matter owners’ role in factual accuracy, expert review, and claim approval

Improve Reporting, Process, and Learning Loops (15% of time)

• Build practical operating views that help the team understand active work, bottlenecks, delivery health, review load, team capacity, and recurring process issues

• Work with Analytics support and function leads to turn audience signals, performance patterns, customer insight, and post-publication learning into clearer decisions about what to repeat, improve, pause, stop, or test

• Support repeat, refine, archive, stop, or test decisions by making learning visible and connected to the workflow

• Improve intake forms, Jira boards, review paths, documentation systems, workflow stages, meeting rhythms, and reporting views as the team scales

• Use retrospectives and operating reviews to identify what slowed work down, what improved flow, and what should change in the next planning cycle

Manage and Mentor Marketing Function Leads (20% of time)

• Develop annual and quarterly plans including team and individual metrics, goals and objectives

• Manage and mentor direct reports to foster professional growth and support personal development

• Help function leads understand priorities, decision rights, capacity limits, dependencies, and escalation paths so they can lead their lanes with clarity and confidence

• Nurture, develop and create strategies for developing a safe and inclusive environment for everyone on the team

• Continuously develop new ways to engage the team and update team processes to foster healthy and effective team dynamics

• Conduct daily huddles and biweekly one on one meetings with team members to track team growth and personal progress

What we're looking for

• 6+ years of experience in marketing operations, publishing operations, content operations, creative operations, editorial operations, program management, go-to-market operations, or a related delivery-focused role

• Experience managing direct reports, team leads, or cross-functional contributors, with the ability to support accountability without overstepping into every functional specialty

• Strong experience managing intake, triage, prioritization, workflow boards, review routing, cross-functional dependencies, weekly planning, and execution visibility across multiple workstreams

• Strong working knowledge of Jira or a similar workflow management system, plus comfort with Google Workspace, shared documentation, and remote collaboration tools

• Strong operating judgment, including the ability to decide, recommend, redirect, or escalate based on authority, risk, urgency, capacity, and organizational importance

• Marketing fluency across content, publishing, creative production, communications, growth, lifecycle marketing, product education, and analytics-informed learning

Bonus points

• Experience in a nonprofit, charity, mission-led, regulated, trust-sensitive, or review-heavy environment

• Experience with continuous publishing, editorial calendars, recurring content programs, podcast operations, video operations, or content studio workflows

• Experience coordinating communications-sensitive work, public-response paths, partner-sensitive content, or reputation-sensitive review

• Experience with paid amplification, lifecycle email, landing pages, tracking, segmentation, automation, QA, or technical marketing handoffs

• Experience designing or improving Jira workflows, intake systems, review paths, operating dashboards, documentation systems, or team reporting processes

• Experience helping teams turn audience, performance, customer, or product insight into clearer planning and execution decisions

Compensation

The expected starting salary range for this role is $110,000 - $130,000/year.

Total rewards

• Extended health care benefits. Vision, dental, paramedical, and life insurance.

• Annual health spending account. To spend on what's important to you.

• Professional development. We believe in supporting our team members in achieving their professional goals.

• RRSP matching. To encourage you to save for your future.

• Monthly donation & volunteer matching. To encourage you to give.

• Rest and relaxation. Minimum three weeks paid annual vacation and unlimited sick days.

• Flexibility. Flexible work schedules and remote work options.

Our people make us great

We love working with creative and open-minded people who bring imagination and courage to work, who treat others with respect and kindness, and who act on their generosity each day. We're committed to building an equitable, inclusive, and collaborative workplace that welcomes and encourages members of traditionally underrepresented groups to join our team. We provide equal opportunity and consideration to all qualified applicants. If accommodations are needed during the hiring process, please let us know.