About Lula

Convenience stores are the most underserved vertical in digital commerce — and we're fixing that. Lula is the commerce platform built exclusively for c-store operators, powering digital ordering, delivery, and in-store commerce for thousands of locations across the US. We've processed 10M+ orders, and our products — Lula Hub, Lula Direct, and Lula Solo — help convenience stores and quick-service kitchens compete as modern, omnichannel retailers.

The Role

We're growing through three distinct go-to-market motions — self-serve (PLG), sales-led, and channel-led — and each has its own funnel, its own friction, and its own economics. We're hiring an MBA summer intern to treat those funnels as a system and run real experiments to make them convert better.

This is not a slide-deck internship. You'll own a portfolio of end-to-end GTM experiments across customer segments — from how an independent c-store owner discovers and self-activates on Lula, to how a regional chain moves from first touch to signed contract. You'll form hypotheses, design and ship tests, read the results honestly, and turn what works into playbooks the team actually adopts. You'll have a direct line to the CEO and the GTM leaders, and your experiments will run on live traffic and real pipeline — not a sandbox.

You'll leave the summer having moved at least a few real numbers, with a portfolio of experiments — wins and instructive failures — to show for it.

What You'll Do

Map and instrument the funnels

• Map Lula's end-to-end GTM funnels across segments — SMB self-serve and sales-led / channel-led — and pinpoint where prospects stall, drop, or stop earning

• Define the metrics that matter at each stage (acquisition, activation, conversion, time-to-live, expansion) and build the dashboards to track them

• Establish baselines so every experiment has a clean before-and-after

Run the experiments

• Form sharp, falsifiable hypotheses about what's holding each funnel back

• Design and ship experiments across the funnel — outreach sequencing and lead targeting, the self-serve signup and onboarding flow, the earnings-estimator and pricing/free-trial framing, demo-to-close motions, and channel-partner referral paths

• Set up clean measurement and read results with intellectual honesty — including when your hypothesis was wrong

Turn results into scale

• Translate winning experiments into repeatable playbooks the SMB sales team and account managers can run without you

• Compare what works for SMB self-serve vs. larger sales-led accounts, and make a clear case for where each motion should invest

• Present findings and recommendations to the CEO and GTM leadership on a regular cadence

What We're Looking For

• Current MBA student (graduating 2027) available for a full summer (10–12 weeks)

• Pre-MBA experience in growth, revenue/sales operations, consulting, product, or an operating role at a startup — ideally somewhere you owned or moved a number

• A genuine experimentation mindset — you think in hypotheses, isolate variables, and care more about learning the truth than being right

• Strong analytical chops — comfortable pulling and interpreting funnel data, building models from a blank sheet in Excel/Sheets, and reasoning about conversion, CAC, and payback

• A scrappy operator's instinct — you'll happily write the outreach copy, stand up a landing page, or sit in on sales calls to get an experiment live

• Clear communicator who can turn messy data into a crisp, decision-ready recommendation for non-technical leaders

• Comfortable with ambiguity and a fast pace; you define your own scope and run

Nice to Have

• Direct experience with product-led / self-serve funnels and activation

• Familiarity with growth and GTM tooling — CRMs (HubSpot), product/funnel analytics, A/B testing or experimentation platforms

• SQL or basic data tooling to pull directly from source systems

• Interest in retail, convenience, commerce, SMB software, or marketplaces

• Prior startup or early-stage experience

Why Lula

You'll own real experiments on real funnels, with a direct line to the CEO and GTM leadership — not filtered through layers of management. The things you ship and learn this summer will directly shape how Lula reaches its next several thousand stores, and the best work will outlive your internship as playbooks the team keeps running. We value speed, honest pushback, and getting things done over process for its own sake.

This is a paid internship. Strong performers are natural candidates for full-time conversation as we scale the GTM team.