We're so happy you're here! Thank you for checking our job out and we hope to have the chance to meet you in our interview process!
Ü Snacks is scaling fast, with a growing portfolio of brands and a launch pipeline that never slows down. We need a Director of GTM & Business Strategy to own the full product and campaign launch lifecycle end-to-end: from concept through post-launch analysis, across every brand in our portfolio. This is the connective tissue role — the person who keeps launches on time, teams aligned, and leadership informed, without needing anyone above them to chase it down. You'll report directly to VP, GTM and be the operational backbone turning ambitious launch calendars into flawless market entries.
This role is part of our remote HQ! We have a fully remote, high-trust work environment - and also come together on a biannual basis for amazing off-sites where we can connect IRL.
Own the full product launch lifecycle from concept through post-launch analysis, building comprehensive timelines that establish critical path milestones
Drive accountability across teams by maintaining stakeholder alignment to deadlines and centralized documentation for all launch plans
Ensure operational readiness by coordinating inventory, packaging, and fulfillment requirements while managing timelines to prevent bottlenecks
Lead strategic kickoff meetings and deliver structured updates to executive leadership, providing visibility into progress and risk
Serve as the essential connective tissue between departments, translating complex project details into clear, actionable information
Use a deep understanding of company strategy to spot roadblocks early and drive swift resolution
Iterate on standardized GTM playbooks and post-launch retros, continuously sharpening how we plan and execute launches
Design scalable processes and optimize project management tools to support a growing, multi-brand launch calendar
Build improved AI-powered processes and reporting for full launch program management
Help clarify the ROI of past launches and shape launch strategy heading into future years
Has 8-10+ years in project management or GTM/strategic operations within DTC, CPG, or eCommerce, with the organizational muscle to run multiple complex projects at once
Excels at cross-functional leadership across product, finance, operations, and marketing, with real proficiency in project management platforms
Brings strong strategic thinking and business acumen — has built standardized launch templates and led thoughtful capacity planning before
Makes data-driven decisions using post-launch metrics while keeping sight of the bigger business picture
Operates as a strategic partner with intellectual curiosity — exceptional diplomacy and influence without authority, while keeping stakeholder relationships strong
Communicates with clarity and purpose, staying composed under pressure and knowing exactly what to share, with whom, and when
Sees around corners — anticipates problems before they surface, builds contingency plans, and adapts fast when priorities shift
Balances perfectionism with practicality, treating launch outcomes as personal responsibility
Please enter your info and share a bit about yourself with us below. We ask that you do not use Chat GPT or similar tools to answer these questions, as it is our hope to genuinely get to know you and the way you communicate and think! We do love integrating these tools into our work though, and you’ll hear plenty more about that if you join us.
At Grüns, we're committed to providing a competitive total compensation package — grounded in market data that considers our size, stage, industry, and location. For this role, the base salary range is $160,000-$180,000 plus bonus depending on experience, paired with a comprehensive benefits package designed to support the well-being and growth of our team.
A bit about us...
At Grüns, we believe that foundational nutrition should be simple and convenient for everyone. We're dedicated to bringing comprehensive and real nutrition to you through our gummies, formulated from 60 nutrient-dense and whole-food ingredients. Simply enjoy a grab-and-go snack pack of gummies daily whenever fits best in your schedule and wherever life takes you.
Like you, we were disappointed. There’s an infinite number of “nutrition” companies, all focused on what’s best for them — not what’s best for you. Hundreds of products to sell you on, low-quality ingredients, and small nutrient doses. We’ve seen it all.
So we decided it was time to fix it. No more choking on and popping pills like a pharmacy. No more clean-up and disgust from gross powders. And no more cobbling together handfuls to dozens of supplements. Grüns is comprehensive nutrition, made convenient and delicious.
What we care about...
Be the Best: We hold ourselves, our teams, and our partners to an incredibly high standard - and we raise the bar constantly. "We've never done this before" isn't an excuse here. It's an invitation.
Own It: We act like our name is on the door. That means taking complete ownership of outcomes, collaborating deeply, working through roadblocks - not around them - and never waiting for someone else to solve the problem. Great owners are great partners.
Drive Impact, Urgently: We measure impact, not effort. We work smart and hard, move fast, and use every tool at our disposal - including AI - to focus our energy where it matters most.
For every role, we aim to have highly competitive compensation and opportunity for impact and career growth.
Everyone at Grüns works hard, but we believe in wellness and balance too. We have super strong benefits coverage -- for you and your family, generous PTO, free Grüns subscriptions, and a few more perks centered around health and well-being that we can't wait to tell you about!
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Grüns is a nutritional supplement company that produces plant-based gummy snacks designed to fill dietary gaps in areas like gut health, energy, immunity, and focus. Made in the USA and Canada with no artificial ingredients, their products are vegan and free from common allergens.
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