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At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny.
Klaviyo is looking for a Lead Partner Enablement SpecialistPrincipal of APAC Partner Enablement to lead the strategy and execution of partner enablement across the Asia-Pacific region, with an initial focus on Australia & New Zealand, Southeast Asia, and broader emerging markets in the region.
This role is critical to scaling our APAC partner ecosystem and accelerating regional growth, with partners serving as the tip of the spear for selling, implementing, and driving adoption of Klaviyo’s Autonomous CRM platform across a diverse set of markets, business models, and levels of digital maturity.
You will own the APAC partner enablement strategy, evolving and scaling existing programs to drive deeper partner capability, stronger pipeline impact, and broader platform adoption across marketing, service, and analytics—underpinned by AI. A core part of this role is helping partners evolve their offerings and Klaviyo skills to align with the future of Klaviyo’s Autonomous CRM, adapted for regional nuances (channels, languages, verticals, and go‑to‑market motions).
Based in Singapore or Sydney, this role sits on the Global Partnerships team and works closely with APAC regional and cross-functional leaders to deliver high-impact enablement that prepares partners not just for today’s platform—but for where Klaviyo is going next.
This is a player-coach role: you will operate hands-on in the field, contributing to content creation while also setting strategy, influencing roadmap priorities, and mentoring a growing APAC enablement team.
Define and execute Klaviyo’s APAC partner enablement strategy, aligned to top company priorities, regional growth goals, and in‑market realities (e.g., ANZ maturity vs. emerging markets in Southeast Asia).
Ensure APAC enablement supports the full partner lifecycle—from selling/co‑selling and implementation to expansion and long-term customer growth—tailored to agency, consultancy, and SI partner motions in the region.
Build and maintain a regional partner enablement framework that can be localized by country, language, and vertical (e.g., ecommerce, hospitality, financial services) while staying consistent with global standards.
Support continued impact and optimization of partnerships in Australia & New Zealand, while driving scalable playbooks the rest of APAC can inherit and adapt.
Partner closely with regional leadership to accelerate expansion into priority APAC markets (e.g., Southeast Asia, Japan, Korea, India), using partners as a primary growth lever.
Serve as a senior representative of Klaviyo in the field, delivering regionalized enablement through live 1:1, 1:few, and 1:many trainings, workshops, and localized content—both virtually and in‑person across the region.
Help define and refine the ideal APAC partner profile and partner value propositions, working closely with regional Partner Sales and Partner Marketing.
Enable APAC partners to confidently position, sell, and execute across Klaviyo’s Autonomous CRM platform, spanning marketing, service, and analytics, including country-specific channels (e.g., SMS, messaging apps) and compliance considerations.
Contribute to enablement content creation and flagship initiatives for new platform capabilities, ensuring global assets are adapted for APAC use cases, examples, and customer stories—not just translated.
Act as a product-obsessed leader who stays fluent across platform capabilities and can translate new features into clear, practical partner plays for APAC markets.
Work closely with Product Marketing, Internal Enablement, Partner Marketing, and Partner Sales to execute the APAC enablement strategy, ensuring regional needs are clearly represented in global planning and content.
Influence enablement strategy, tooling, and roadmap priorities so that APAC partners can access the right content, in the right format and language, at the right time.
Collaborate with Customer Success, Sales, and Solutions teams in APAC to close the loop between partner enablement, field feedback, and customer outcomes.
Manage and mentor APAC enablement talent (e.g., APAC Partner Enablement Manager), creating clarity on priorities, success measures, and development paths.
Act as a player-coach who elevates team performance while maintaining hands-on execution in key markets and with strategic partners.
Foster a culture of experimentation, feedback, and continuous improvement within the APAC partner enablement function.
Drive measurable outcomes including:
Increased partner-sourced and partner-influenced pipeline in APAC, with clear attribution back to enablement programs.
Increased platform adoption and depth of usage through partners across priority products and key APAC verticals.
Growth in certified APAC partners and trained practitioners, with clear regional certification and accreditation paths.
Improved time-to-first-value and time-to-scaled-value for customers onboarded via partners in the region.
Proven experience leading partner enablement, Partner Success, or Education in a SaaS environment, ideally within CRM, MarTech, or platform-based ecosystems.
Strong background working with international partner ecosystems, with significant hands-on experience in APAC (and ideally some familiarity with EMEA or other international regions).
Experience supporting a wide range of partner types, including digital agencies, consultancies, and system integrators, ideally across multiple APAC countries and levels of maturity.
Demonstrated success building or scaling partner enablement programs in high-growth, rapidly evolving environments.
Exceptional storytelling and presentation skills, with the ability to inspire and enable partners in live, field-based settings across diverse cultures and markets.
Deep product curiosity and fluency, with the ability to translate complex product capabilities into simple, outcome-oriented partner plays for APAC customers.
Strong cross-functional operator who can influence without direct authority and align global and regional teams behind APAC enablement priorities.
A bias towards action, with an extreme ownership mentality and growth mindset—comfortable testing, iterating, and scaling what works.
An AI-first mindset, using AI to increase speed, scale, and impact of enablement efforts, and to help APAC partners work smarter across content creation, analysis, and execution.
Player-coach mentality with experience managing and developing talent; able to stay close to the work while zooming out to set direction.
Strategic thinker who is equally comfortable executing tactically—willing to roll up their sleeves in market while shaping long-term APAC enablement strategy.
Able to operate effectively in a fast-paced, high-growth environment, navigating ambiguity and changing priorities while keeping partners and internal teams aligned.
We are starting small but have big plans for Klaviyo in APAC. Our Sydney team began to take shape throughout 2022 and has now built out our go to market teams in sales, customer success, partnerships, marketing, recruiting and product support. As the team grows we will see a continued expansion of Klaviyo’s customer base and the building of a fantastic working culture in line with what we see elsewhere in Klaviyo but with its own local identity within our Sydney based team. This is your unique opportunity to join us at an very early stage and help to shape our future Klaviyo in APAC.
One of our values as a company is ‘always learning’ and you can feel that in APAC. People are looking to grow and develop and Klaviyo provides a great platform to do so. As we are still relatively early in our journey in APAC this means there is a lot of headroom to grow and develop within your role - we are looking for the leaders of the future. At Klaviyo generally managers are often promoted up into their roles and people are regularly being promoted or moving into new functional areas - it really is an education through experience here.
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Our salary range reflects the cost of labour in the country where the job post is advertised. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.
In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.
Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.
Base Pay Range in Local Currency:
$148,000—$222,000 AUD
This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance.
We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.
AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed.
_By participating in Klaviyo’s interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data, see our Job Applicant Privacy Notice. _
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.
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Klaviyo is a B2C marketing and customer service platform that provides email marketing, SMS, WhatsApp, and omnichannel messaging tools. The company serves e-commerce and direct-to-consumer businesses looking to automate personalized customer communications using AI-powered features.
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