Marketing Operations Analyst

At Branch, we power every touchpoint with links that work and insights that prove it. From click to conversion, we make growth measurable. Our unparalleled attribution, backed by AI-enhanced linking, is trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution.

We bring the same rigor to how we build our team, by empowering our people to move fast, own outcomes, and build something that matters. We take pride in making meaningful investments in our team’s health, wealth, and growth so individuals can thrive as we scale. Our culture values smart, humble, and collaborative teammates who take accountability and drive results in an environment where their work truly moves the business forward.

We are innovative, scaling with purpose, and led by seasoned leaders who know how to build enduring companies. Trusted by brands like Instacart, Western Union, NBCUniversal, ZocDoc, and Sephora, we’re big enough to matter, small enough for you to make a real impact. If you’re excited by the grit of building, rapid learning, and shaping the future of customer growth, you’ll find your place here.

Role Summary:

Marketo Administrator responsible (Contract) for the day-to-day management and operational health of our Marketo instance. Partners closely with the Marketing Operations team to ensure continuity of campaign execution, lead management, and system integrations during the primary admin’s maternity leave.

Contract duration: 12 Months

Key Responsibilities:

• Own and administer the Marketo instance — user management, workspace configuration, database health, and system hygiene
• Build, QA, and deploy marketing campaigns (emails, nurture programs, smart campaigns, landing pages)
• Maintain and troubleshoot lead scoring models and lifecycle/routing rules
• Manage Marketo <> Salesforce sync, monitor sync errors, and resolve data flow issues
• Partner with Data Quality team for data and error clean up
• Support the Marketing Ops team with campaign requests, list imports, segmentation, and reporting
• Monitor deliverability, bounce management, and compliance (GDPR, CAN-SPAM)
• Maintain program templates, tokens, and folder structure per team standards
• Produce recurring reports and dashboards on campaign performance and funnel metrics
• Document any system changes or process updates for handback to the returning team member

Requirements:

• 3+ years hands-on Marketo administration experience
• Marketo Certified Expert (MCE) preferred
• Experience with Marketo <> Salesforce CRM integration
• Solid understanding of lead lifecycle, scoring, and attribution models
• Comfortable with HTML/CSS for email and landing page edits
• Strong communication skills — will partner directly with the Marketing Ops team and stakeholders across marketing and sales
• Self-directed, able to maintain operational rhythm without heavy supervision

Nice to Have:

• Experience with marketing ops tooling beyond Marketo
• Familiarity with revenue operations workflows and sales handoff processes

The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter.

Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

If you think you'd be a good fit for this role, we'd love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer!

A little bit about us:

Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend.

Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch.

Candidate Privacy Information: For more information on the data that Branch will collect through your application, and how we use, share, delete, and retain that information as part of our recruitment and employment efforts, please see our HR Privacy Policy.