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Afresh, the AI platform for grocery, began by tackling the most complex problem in the industry: fresh, and has evolved into the core AI platform for grocers.
By leveraging proprietary AI designed for high-volatility environments, we empower partners like Albertsons, Meijer, and Wakefern to drive smarter decisions across their entire enterprise.
Following record-breaking 70% revenue growth in 2025, we have scaled to 6 enterprise-grade solutions, with solutions live in over 10% of the U.S. grocery market. Our platform now orchestrates billions of decisions from the store floor to the distribution center and prevented over 200 million pounds of food waste last year alone.
If you're looking for a role where your work directly translates into massive scale and social good, and you want to be part of the team that defines how the world eats, there is no better time to join us.
About the Role
We're seeking an Enterprise Demand Generation Manager to define and drive how Afresh shows up in the grocery market. This is a high-ownership role at the center of our go-to-market: you'll set the channel strategy, build end-to-end programs, and partner closely with sales to turn engagement into pipeline. We're looking for someone to help build a modern, AI-powered demand engine — with the autonomy to make real calls about where to invest, what to kill, how to reach customers at every stage of the sales cycle, and how to win.
What makes this work distinctive is our market. We sell to a defined set of enterprise grocery retailers, which means demand generation here is a craft of precision rather than volume. The best programs are sharp, well-targeted, and grounded in a clear point of view about our buyers. You'll have the space to design integrated campaigns that flex across top, middle, and bottom of funnel as the business evolves — and the mandate to bring a strong point of view on the AI tools and tactics shaping modern demand gen, and to evolve our stack with us.
Reporting to the Head of Marketing, you'll partner closely with Revenue Leadership and Sales, and manage an event coordinator responsible for pre-event logistics. You'll also work in tight partnership with our PMM team — they shape our positioning and content; you own how it reaches the right buyers, in the right format, at the right moment.
What You'll Do:
Set and execute the demand generation strategy across paid media, email, lifecycle, ABM/ABX, content distribution, and integrated campaigns
Make smart investment calls across channels — recommending allocation, prioritizing spend, and partnering with the Head of Marketing to maximize pipeline impact
Build account-driven GTM programs that engage a defined, named-account buyer set — designed for scale through AI-driven personalization, enrichment, and signal-based activation
Flex programs across top, middle, and bottom of funnel as business needs shift
Set the strategy for our event program — trade shows, field activations, and executive dinners — with measurable pipeline outcomes
Manage an event coordinator who runs event logistics; you will own on-site execution
Own our webinar program end-to-end, including content development, speaker coordination, promotion (co-owned with media partner), and redistribution — a meaningful opportunity to shape Afresh's voice across the funnel
Partner with PMM, content, and sales to design distribution plans that get the right content in front of the right buyers at the right moment
Evolve our marketing stack alongside RevOps — bringing your perspective on the AI tools, agents, and workflows that should sit at the center of a modern demand engine
Lead our approach to signal-based automation, lead scoring, and intent-driven campaign activation
Define KPIs and build full-funnel reporting (with RevOps) that connects HubSpot, Salesforce, and our website into a clear view of pipeline performance and ROI
Report on demand performance with clear, synthesized insights and recommendations
Who You Are:
6+ years of demand generation experience at an enterprise B2B SaaS company, ideally one selling into a defined, named-account market
Direct experience setting demand strategy and making investment calls — channel mix, allocation, and prioritization decisions
A clear point of view on the modern AI-native marketing stack — you've proven out tools and workflows in your own work and bring informed recommendations to the team
Hands-on experience building and running campaigns in HubSpot, on LinkedIn, and Google, including copy, tracking, and reporting — not solely through agencies
Demonstrated experience leading Tier 1 events end-to-end, including booth strategy, executive dinners, and on-site sales coordination, with measurable pipeline impact
Experience running webinar programs end-to-end, including content development and distribution
Breadth across demand channels — paid acquisition, email and lifecycle, ABM/ABX, webinars, content distribution, web optimization, and marketing analytics
Strong writer across campaign copy, email, landing pages, and webinar promotion
Strategic operator who sets the plan, defends it with data, and brings a clear point of view to leadership and sales
Creative eye and editorial judgment — has taste in campaign concepts, copy, and visual execution, and knows when a program is on-brand vs. generic.
AI-native operator — actively shapes how AI is used in their work, brings informed recommendations on the modern stack, and treats tooling as a competitive advantage
Thoughtful within constraints — designs precise, high-impact programs for a niche, defined buyer set rather than relying on volume-based playbooks
Excellent cross-functional partner — particularly with sales — and able to align stakeholders behind a clear plan
Why Afresh?
Mission-driven impact: Help reduce food waste and improve fresh food access while driving profitability for retailers
Growth opportunity: Join during a pivotal phase as we grew 70% in 2025 and are rapidly expanding our product portfolio
Ownership and autonomy: Own and shape the demand generation function with direct impact on company growth
Collaborative culture: Work alongside a talented marketing and revenue leadership team that values intellectual rigor and execution speed
Competitive compensation: Base salary, variable and equity
This is a hybrid role based in the San Francisco office (2 days/week). Expect 5% travel for Tier 1 events.
Salary: $158,400 – $237,600 OTE (Includes a base salary plus a 10% target variable bonus)
Founded in 2017, Afresh is using AI to tackle the #1 solution to curb climate change: reducing food waste. By building AI specifically for the intricacies of grocery—from the fresh perimeter to the center store—we help grocers minimize waste and maximize sales.
Afresh sits at an incredible intersection of positive social impact, rocket ship financial growth, and cutting-edge technology. Our best-in-class AI research has been published in top journals, including ICML, and our investors include Al Gore’s Just Climate, former Whole Foods Market CEO Walter Robb, and Eric Schmidt's Innovation Endeavors.
Grocery is the past, present, and future of our food system – the waste we create today will impact our planet for years to come. Join us as we continue to build a vibrant, diverse, and inclusive team that embodies our company’s values of proactivity, kindness, candor, and humility.
Afresh provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, sexual orientation, gender identity/expression, marital status, pregnancy or related condition, or any other basis protected by law.
Here at Afresh, many of our employees work remotely provided that they reside in one of the following states: AL, AR, CA, CO, FL, GA, IL, KY, MA, MI, MT, MO, NV, NJ, NY, NC, OR, PA, TX, WA, UT, VA, WI.
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Afresh is a software platform that helps retailers and food distributors optimize fresh product replenishment, inventory management, and demand forecasting to reduce food waste and improve profitability.
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