Senior Marketing Operations Manager

OUR PURPOSE AT PLANCRAFT

Building the backbone of European trades – together, with modern software and smart AI solutions. We don’t just develop software – we’re on a mission to give tradespeople and contractors more room to focus on what matters. We do this by providing a practical SaaS solution that works the way they do: fast, efficient, and without unnecessary administrative overhead. Supported by smart AI features exactly where they make a real difference in everyday work. Backed by Tier 1 investors from Europe and the US such as Headline and Creandum, and with more than 30,000 craftspeople as our customer base, we are scaling across Europe to turn individual, scattered businesses into connected and successful communities. We believe in zero admin, not zero personality – and we build every feature with the people wearing safety boots in mind, not suits. We’re excited to shape the future together as a team, staying grounded in our mission to empower the builders and makers of tomorrow.

YOUR MISSION AT PLANCRAFT

As a Senior Marketing Operations Manager (f/m/d), you build and scale our marketing analytics and automation foundation — ensuring data accuracy, seamless workflows, and actionable insights that empower smarter, faster go-to-market decisions across all regions. You’ll own, extend, and operationalize attribution, automation, and reporting together with our Data team.

Your Responsibilities

• Develop and maintain marketing dashboards across campaigns, channels, and funnel stages.

• Build and manage SQL-based reports and datasets from HubSpot, GA4, and CRM data.

• Lead marketing automation initiatives: design, implement, and optimize workflows in HubSpot and Make.com (email nurturing, lead scoring, CRM triggers).

• Analyze marketing performance metrics (lead gen, conversion, attribution, ROAS) and provide actionable insights.

• Collaborate closely with the Data team to ensure clean, validated datasets and governance.

• Ensure GDPR compliance, consent tracking, and reliable automation.

• Identify workflow inefficiencies and drive improvements for scalability and accuracy.

• Support international scaling of data models and automations for new regions.

YOUR PROFILE

Must-Have Skills

• 4+ years of experience in Marketing Operations, Marketing Analytics, or Automation.

• Hands-on experience with CRM & automation platforms (HubSpot, Make.com).

• Strong SQL skills for data analysis and reporting.

• Deep understanding of funnel metrics, attribution models, and pipeline tracking.

• Analytical mindset with high attention to data accuracy.

• Experience with visualization tools (Looker, Tableau, Power BI, etc.).

• Solid grasp of GDPR and data governance principles.

• Excellent cross-functional communication and stakeholder management.

• Background in B2B SaaS or similar data-driven environments.

• You’re curious to explore how AI can support your work and eager to grow your skills with our support.

Nice-to-Have Skills

• Python for advanced analytics or automation scripting.

• Familiarity with multi-touch attribution frameworks or CDPs.

• Interest in AI/ML applications in marketing analytics.

WHY PLANCRAFT?

• Team Spirit: We’re driven by passion, commitment, and a shared mission. Team spirit matters to us — and we make it visible: with four major team event weeks per year, casual monthly on-site and remote formats, and a strong recognition culture where we regularly celebrate both the big and small wins together.

• Ownership: You’re encouraged to take ownership from day one. In a flat hierarchy and high-trust environment, you’re empowered to make meaningful decisions and drive real impact.

• Learning & Growth: We invest in your personal and professional development through a strong feedback culture, a personal learning budget, and targeted enablement formats. Our goal is to help you unlock your full potential.

• AI Enablement: Our internal tools and workflows are AI-enabled by design. We support every team and individual in applying AI at the next level in their daily work, including getting your own ChatGPT+ license, of course.

• Tech & Tooling: You’ll receive a MacBook, premium headphones, and everything else you need — from hardware to tools — to be effective in your daily doing.

• Flexibility: Whether Hybrid, or on-site — you work where you’re at your best. Our Hamburg office at Rödingsmarkt (with a rooftop terrace) is always open, and you decide each week how often you come in. And if you need a change of scenery, working abroad worldwide up to 2 months is always an option.

• Recharge: To ensure the needed rest, we offer 30 vacation days per year (based on a 5-day week) plus Dec 24th off. We also subsidize your Urban Sports Club membership and organize internal sport meetups.

• Mobility: You can lease a "JobRad" (Bike) and get a subsidized "Deutschlandticket" or "BahnCard" for public transport to be supported in your commute.

• International Environment: We’re becoming more international every month, with team members already in Italy, France, the Netherlands, and Austria — which is why English is our internal company language.