Marketing Operations Specialist

Overview

Lifeway is seeking a Marketing Operations Specialist to lead the design, optimization, and governance of multi-step journeys and data-driven campaigns that advance our ministry mission. This role serves as a strategic technical partner across marketing, sales, analytics, and IT — bringing advanced SFMC expertise, segmentation strategy, and actionable insights to every campaign. You will shape how Lifeway communicates with its audiences at scale, ensuring every message is personalized, compliant, and impactful. If you thrive at the intersection of marketing strategy and marketing technology, this role offers meaningful work with real ministry reach.

Please note this is not a traditional marketing role and will be heavier on the technical experience.

Why Lifeway?

Lifeway is a place where you can bring your faith and work experience to join in the most important mission in the world: making disciples of Jesus Christ. Whether you’re a creator or storyteller, data guru or problem-solver, or anywhere in between, if you’re passionate about serving the church, we have a place for you. Lifeway has a strong Work from Anywhere (WFA) culture that is deeply focused on our mission and values. While headquartered in Nashville, TN, many of our positions are remote-eligible and have autonomy and flexibility with work hours. We provide equipment and resources to ensure team members have access to a productive and ergonomic workspace. We believe building relationships and community is essential to how we work together, so Lifeway hosts all-team meetings several times per year and provides travel for key team gatherings for remote-based team members. Full-time employees are eligible for enrollment in our comprehensive benefits plans including healthcare, vacation and sick time, holiday pay, care days, 401(k) plan, maternity and paternity leave, adoption assistance, mission trip time, and more. If this sounds like a place where you would be excited to serve the kingdom of God, we would love for you to join our team.

Learn more about our culture at team.lifeway.com/culture-code

This is a remote position in the U.S. with occasional travel to Nashville for in-person team gatherings. #LI-Remote

#LI-Remote

Responsibilities

• Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work

• Lead cross-functional collaboration with marketing, sales, analytics, and IT teams to design sophisticated, data-driven multi-step campaigns and customer journeys

• Serve as the advanced power user for Salesforce Marketing Cloud — building complex journeys, automation logic, dynamic personalization, and configuration governance

• Monitor and enforce compliance with CAN-SPAM, GDPR, and CCPA regulations, partnering with legal and security teams on risk mitigation

• Develop and oversee A/B and multivariate testing frameworks, identifying optimization opportunities and establishing governance standards for campaign operations

• Manager and oversee the Form creation process and tool set and its interaction with Marketing Cloud.

• Own segmentation architecture, subscriber lifecycle management, list governance, and data integrity across marketing audiences including Preference Center.

• Partner with analytics teams to enrich targeting models and ensure accurate, compliant audience selection for every campaign

• Manage and optimize supporting tools and integrations and automations across Salesforce and Marketing Cloud environments, contributing to system enhancements and workflow improvements

• Build advanced dashboards, interpret KPI trends, and deliver actionable insights and recommendations that inform go-to-market strategies and demonstrate campaign impact

Qualifications

Education

Bachelor's degree in Marketing, Information Technology, or related field - required

Master's degree Marketing, Information Technology, or related field - preferred

Advanced graduate degree (PhD, etc.) - not required

Skills, Knowledge, & Experiences, required

• 4+ years of experience in a B2B marketing environment supporting digital campaigns and customer engagement

• 2+ years of hands-on experience with Salesforce Marketing Cloud including complex Journey design, automation, and configuration

• 2+ years of experience with Google Analytics 4 and related analytics tools

• Proficiency in data analysis, SQL querying, and data visualization with the ability to translate insights into leadership-ready recommendations

• Advanced capability in email marketing strategy, segmentation, and dynamic content personalization

• Working knowledge of HTML/CSS and familiarity with JavaScript and Python in marketing operations contexts

• Strong project management and prioritization skills with the ability to manage multiple concurrent initiatives independently

Actively involved in an evangelical Christian church

Skills, Knowledge, & Experiences, preferred

• Advanced SFMC scripting and automation experience (AMPscript, SSJS, or SQL in Automation Studio)

• Experience designing or contributing to marketing operations governance models

• Proficiency with BI tools such as Tableau or Power BI for advanced reporting and dashboards

• Salesforce Marketing Cloud Email Specialist or Marketing Cloud Consultant certification, preferred