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BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
As the Senior Manager, Technology Excellence & Enablement, you will lead strategic initiatives across the Canadian commercial organization to drive technology adoption – primarily CRM, enhance seller and customer experiences, and accelerate growth through improved funnel management and sales effectiveness. You will be a key member of the Sales Enablement & Effectiveness (SEE) Leadership Team, collaborating across business units, functions, and with the BD Canada Project Management Team to support critical Commercial Excellence initiatives.
This role partners closely with the Global Product Model team to align regional priorities with global strategies, leveraging the BD Excellence methodology to deliver impactful CRM, CPQ and CLM solutions. You will also oversee CRM/CPQ Dedicated Administrators and CLM Analysts (dotted-line reporting), ensuring strong governance and execution across the region.
Technology Excellence & Adoption Strategy
Lead the development and execution of CRM Excellence initiatives and adoption strategies across Canada, that improve organizational effectiveness and accelerate growth through funnel rigor.
Drive change management initiatives to embed CRM utilization and best practice into daily commercial workflows.
Utilizing the CRM and other technologies, build Sales Effectiveness (SEE) dashboards and metrics that will help improve funnel hygiene, forecast accuracy, and seller productivity.
Serve as key Leader/Liaison for Sales Enablement development, establishing user story requirements, and localized testing of assigned applications across Canadian business units.
Technology Roadmap & Innovation Delivery
Lead the alignment of Canadian CRM, CPQ, and CLM technology roadmaps with the global roadmap through regional input and coordinated execution.
Collaborate with TGS and Global Technology teams to deploy and communicate technology enhancements that drive improved user experience, adoption and utilization.
Serve as the Canadian lead for key initiatives including CPQ, Sales Effectiveness Dashboarding, and Sales Funnel/Quota Visualization regionally and globally.
Leadership & Collaboration
Engage with Canadian Leadership, Sales and Marketing, and Extended Leadership teams to identify needs and communicate progress on CRM and technology initiatives.
Present monthly scorecard progress updates on initiatives in motion, needs from the commercial team and go-forward execution plans.
Lead and drive Sales Enablement change management efforts.
Partner with SEE Team, Business Unit Directors, and Sales and Marketing leaders to define CRM core competencies, to improve field level productivity and drive continuous improvement.
Coach and support CRM/CPQ Delegated Administrators and CLM Analysts to ensure successful project execution and production support, while working closely with the BD Canada Project Management Team.
Partner with Strategic Program and Project Managers on BD Excellence initiatives to drive Commercial Excellence.
Strategic Governance
With dotted**‑line reporting to the Global CRM Technology team**, participate in global governance, release readiness, and stay aligned to global standards and ways of working.
Establish governance frameworks and best practices for CRM, CPQ, and CLM solutions.
Lead a regional network of Sales Leaders and Champions to drive collaboration, share best practices, and support change management efforts that advance Sales Enablement and Effectiveness strategies and initiatives.
Sales Enablement & Effectiveness Capability Building
Own Saleforce.com training program content and delivery while collaborating with Sales Effectiveness team to develop training programs that align technology with sales processes and best practice.
Act as a CRM/CPQ Subject Matter Expert (SME), keeping stakeholders informed of future capabilities and roadmap developments.
Stay informed on industry best practices and emerging capabilities by networking with external partners including Salesforce and Gartner, to bring strategic insights back to the Canadian organization to inform planning and innovation.
Bachelor’s degree in Business, Marketing, Information Systems, or a related field.
10 years of proven experience and leadership in sales enablement strategy, CRM, CPQ, CLM or related commercial excellence roles.
Demonstrated experience designing and delivering training programs (content development and facilitation), with proven success leading system‑related change initiatives.
Knowledge of the Canadian Healthcare System and regulatory environment.
Strong leadership and stakeholder management skills across cross-functional teams.
CRM excellence and adoption leadership (embedding best practices and usage into day-to-day commercial workflows).
Demonstrated success influencing cross‑functional teams without formal authority, driving alignment, collaboration, and adoption of change.
Advanced Salesforce expertise, enabling CRM Excellence through strong adoption strategies, disciplined funnel management, and measurable business impact.
Proven experience operating in mid‑to‑large, fast‑paced, matrixed organizations, partnering with multiple stakeholders across functions.
Experience working within Agile frameworks to support iterative delivery and continuous improvement.
Strong analytical mindset with proven ability to define performance metrics, develop dashboards and scorecards, and translate data into actionable insights.
Demonstrated ability to communicate performance, progress, and insights clearly to leadership and cross‑functional audiences.
Excellent presentation, communication, and change‑management capabilities, with demonstrated success influencing stakeholders and driving alignment and adoption across the organization.
SAFe framework experience.
Technology roadmap alignment and release readiness experience (regional-to-global governance participation).
Deep CPQ (Configure, Price, Quote) and CLM (Contract Lifecycle Management) subject-matter expertise.
External benchmarking and partner/vendor engagement (e.g., Salesforce, Gartner) to bring best practices internally.
Fluency in French an asset.
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Your Career at BD”.
Salary ranges have been implemented to reward associates fairly and competitively, as well as to support recognition of associates’ progress, ranging from entry level to experts in their field, and talent mobility. There are many factors that contribute to the range displayed. The range displayed is comprised of wages, which includes base salary and commission, as well as certain components of our bonus programs. The salary offered to a successful candidate may vary based on a variety of factors including relevant experience, education, skills, qualifications, and work location.
Salary Range Information: $128,000 - $178,000 CAD Annual.
This job posting is for an existing vacancy
As part of our recruitment process, we may, in certain circumstances, use technologies such as artificial intelligence or machine learning to screen, assess, or select applicants. These technologies will only be used in accordance with applicable laws and regulations.
Great Place to Work® has certified our workplace culture based on your feedback in the Trust Index® survey, and we've just published the news about us on their social media channels. You can check these out here. And if you think your friends and networks would be interested in knowing more about your workplace, sharing these posts is a great way to give them some insight!
Becton Dickinson is an Equal Opportunity Employer. We encourage applications from individuals with a wide range of abilities and provide an accessible candidate experience. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005, the Accessible British Columbia Act, 2021, and any other applicable legislation, including provincial human rights legislation, Becton Dickinson will provide reasonable accommodations to applicants with disabilities throughout the recruitment, selection, and/or assessment process. If selected to participate in the recruitment, selection, and/or assessment process, please inform us of any accommodation(s) you require by contacting HR at 1-855-234-3577.
To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers.
Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.
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CAN Mississauga - Derry Road West
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BD is a global medical technology company that develops and manufactures healthcare solutions including medical devices, diagnostic instruments, and pharmaceutical products. They serve hospitals, clinics, and healthcare providers worldwide, focusing on improving patient safety and clinical efficiency.
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