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We are looking for a rare operator-strategist: someone who can develop the full go-to-market blueprint for our invoice and payment solutions — and then roll up their sleeves to execute it. This role sits at the intersection of marketing, sales, finance, and product, and serves as the connective tissue that brings new payment solutions to market and drives expansion upmarket.
If you're the type of person who geeks out on TAM/SOM modeling in the morning, writes positioning narratives in the afternoon, and preps sales enablement for a new offer by end of day — this role was built for you.
Define and maintain TAM/SOM/SAM models to size market opportunity across middle market and upmarket segments
Develop and continuously refine Ideal Customer Profiles (ICPs) — identifying new buying personas, verticals, and whitespace opportunities
Lead competitive intelligence efforts to identify differentiation strategies and market positioning advantages
Own the core positioning and messaging architecture for the specific market segments
Craft compelling narratives tailored to CFOs, Controllers, and finance leaders that emphasize efficiency, control, and visibility
Develop differentiated messaging frameworks for new ICPs as the company expands upmarket
Partner with Product and Finance to develop pricing and packaging strategies that drive adoption and expansion revenue
Design promotional offers and competitive win-back programs in collaboration with Sales
Establish with Product and Revenue Operations guardrails and approval frameworks for field-level discounting and custom deal terms
Lead end-to-end GTM planning and launch execution for new products, features, and market entries
Develop launch playbooks that coordinate across marketing, sales, product, and rev ops
Define success metrics, track performance, and iterate GTM strategy based on pipeline and win/loss data
Develop segment-specific pitch narratives and ROI tools that help reps close faster in competitive deals
Partner with Sales Enablement to operationalize content in Salesforce, Marketo or equivalent platforms
Serve as the GTM quarterback across Marketing, Demand Gen, Sales, Finance, Product, and Rev Ops
Align stakeholders on GTM strategy, prioritization, and readiness before every launch or campaign
Present GTM plans and performance to executive leadership and influence resource allocation decisions
MBA preferred; highly analytical and comfortable in spreadsheets as much as slide decks
You understand GTM holistically — not just marketing, but how it connects to sales motion, pipeline generation, and revenue outcomes
You're a strategic thinker who executes; you don't hand work off — you build it, ship it, and measure it
You move fast. You thrive in environments where speed matters and ambiguity is the norm
You're competitive by nature — you study the market, know the players, and are motivated to win
You aspire to a Chief Strategy Officer, CMO, or CRO seat and see this role as your proving ground
5–8+ years of experience in product marketing, GTM strategy, or a hybrid strategy/marketing role at a B2B SaaS company
Demonstrated experience owning positioning, messaging, and launch execution — not just contributing to them
Strong analytical skills: comfortable with TAM modeling, cohort analysis, win/loss analysis, and pipeline metrics
Experience developing sales enablement materials that are actually used by reps (scripts, battle cards, ROI tools)
Proven cross-functional leadership: you've aligned sales, product, and finance behind a GTM plan
Fintech, payments, AP automation, or CFO-persona experience is a strong plus
MBA from a top-tier program preferred; exceptional candidates without an MBA will be considered
Co-develop scripts, offers, and objection handling; align on ICP and target segments
Provide positioning and offers that fuel campaign execution and pipeline generation
Feed market insights into roadmap, pricing collaboration, lead launch readiness and GTM packaging
Partner on pricing strategy, promo economics, and deal desk structure
Align on funnel metrics, pipeline attribution, and enablement tooling
We are at an inflection point expanding upmarket and this is a transformational GTM challenge that requires exactly this skill set
You will have executive visibility and real ownership, not just a seat at the table
The payments and AP automation space is growing rapidly and competitively — your work will have immediate, measurable impact on revenue
This is a career-defining role for someone on a path to CMO, CRO, or CSO
AvidXchange is a leading provider of accounts payable (“AP”) automation software and payment solutions for middle-market businesses and their suppliers. By trade, we are a technology company, but if you ask anyone who works here, they’ll tell you our people are at the core of who we are. At AvidXchange, mindset is everything. We are Connected as People, Growth Minded, and Customer Obsessed. These three mindsets represent our culture – who we are, who we’ve always been, and they guide us to improve every day. Since our founding in 2000 in Charlotte, NC, we’ve created a company of over 1,500 teammates working across the U.S., or remotely. AvidXchange is proud to be Certified™ as a Great Place to Work®. The prestigious recognition is based on anonymous data from our teammates and makes official what our teammates have known for years – that AvidXchange is a Great Place to Work®.
A go-getter with an entrepreneurial mindset – that means you are not afraid of taking risks, winning big or facing the unknown.
Someone who understands that business is people centric. Connecting with others as humans first allows you to develop mutually beneficial working relationships.
Focused on making a difference for our customers. AvidXchange exists to help solve complex problems for our customers so we can all realize our potential.
AvidXchange teammates (we call them AvidXers) get the perks and prestige of a growing tech company paired with the flexibility of a founder-led startup. We help our AvidXers develop as professionals and as human beings, providing work/life balance, development programs, and competitive benefits. At AvidXchange, we are building more than a tech company – we are building an experience. We remain committed to a culture where you can fully be 'you’ – connected with others, chasing big goals, and making a meaningful impact. If you want to help us grow while realizing your potential and creating stories you’ll tell for years, you’ve come to the right place.
18 days PTO*
11 Holidays (8 company recognized & 3 floating holidays)
16 hours per year of paid Volunteer Time Off (VTO)
Competitive Healthcare
High Deductible Heath Plan Option that has $0 monthly premium for teammate-only coverage
100% AvidXchange paid Dental Base Plan Coverage
100% AvidXchange paid Life Insurance
100% AvidXchange paid Long-Term Disability
100% AvidXchange paid Short-Term Disability
Employee Assistance Program (EAP) - Provides counseling services, legal and financial consultations and health advocacy for Teammates and their eligible dependents
Onsite Health Clinic with Atrium Health - available to Teammates and their eligible dependents
401(k) Match: 100% match on the first 3% of your salary, plus 50% match on the next 2%
Parental Leave: 8 weeks 100% paid by AvidXchange**
Discounts on Pet, Home, and Auto insurance
WeeCare Childcare Service: helps teammates find affordable daycare, childcare, and tutors 40% less expensive than traditional daycare centers
Perks at Work: free discount program that provides teammates the opportunity to save on items from electronics, movie tickets, car buying, vacations, and more
Onsite gym fitness center, yoga studio, and basketball court
Tuition Reimbursement up to the federal maximum of $5,250***
Hybrid Workplace Flexibility
Free parking
*Fully granted from beginning of year, pro-rated if hired mid-year
**Must be full-time for at least 3 months
***Must be full-time for at least one year
AvidXchange is an equal opportunity employer. AvidXchange is committed to equal employment opportunity in accordance with applicable federal, state, and local laws. AvidXchange will not discriminate against applicants for employment on any legally recognized basis. This includes, but is not limited to veteran status, race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age and physical or mental disability.
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AvidXchange is a fintech company providing accounts payable automation and payment software for middle-market businesses. Its cloud-based platform streamlines invoice processing and B2B payments, serving industries like real estate, HOA management, construction, and financial services.
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