Director of Marketing Operations and Strategy

About the role: What's in the Box

We are looking for an experienced marketing/performance Director to lead the newly formed Marketing Strategy and Operations (StratOps) function.

HelloFresh Group operates a sophisticated marketing organization with global centres of excellence managing digital marketing and CRM channels, and local marketing teams driving local performance, strategy and brand activations. The challenge is making this matrix work: ensuring marketing investment flows to where it creates the most value, that global capabilities serve local market realities, and that the organization learns and adapts fast.

We've built a global Strategy & Operations function to solve this, and hiring its first global leader to design the decision architecture that connects global marketing scale with local execution: the systems, governance, and routines that determine how we set targets, allocate capital across channels and markets, and course-correct in-flight.

What you’ll do: The Recipe

• Marketing investment strategy — building the process that translates incrementality signals and market-level economics into portfolio-wide budget allocation decisions across channels and geographies.

• Performance governance — designing and running the operating rhythm to meet targets.

• Planning architecture — driving the budgeting cycle end-to-end, working with finance to connect marketing planning to business-level targets.

• The team — building a small core team and leading a broader community of practitioners across regions under a shared model you'll design.

What you’ll bring: The Ingredients

• Experience in performance marketing, growth strategy, marketing finance, or strategy consulting — with genuine fluency in digital marketing economics (CAC, LTV, incrementality, channel mix).

• You've built operating models or decision frameworks that changed how an organization steers — not just reported on performance, but shaped how performance gets managed.

• You can move between the strategic (how should we think about investment across markets?) and the concrete (what specifically needs to change this week?) without losing altitude on either.

Above all, we are looking for people who will make HelloFresh better. There are many different ways of developing skills, and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What we offer: The Toppings

Compensation & Financial Wellbeing

• You’ll receive a competitive salary package, including a HelloFresh-subsidized pension scheme.

• Enjoy savings on your weekly HelloFresh box.

• Save with discount schemes with corporate benefits and Vorteile.

Health & Wellbeing

• Support your mental wellbeing with access to platforms like Headspace and Spill.

• Stay active with 24/7 office gym access, a discounted Urban Sports Club membership, and other wellbeing resources.

Flexibility & Work-Life

• Balance your life with our flexible hybrid model.

• Recharge with sabbatical leave options in addition to standard time off.

• Get to work with ease through sustainable travel perks and transportation benefits.

Career & Development

• Embrace "Learning Never Stops" with internal training, the HelloFresh Academy, and a dedicated budget for German language courses.

Culture & Environment

• Enjoy tasty in-office meal deals and fresh food options.

• We support working families with parent-friendly policies, an in-office kids corner, and an on-site babysitter.

Are you the missing ingredient? If this sounds like a tasty opportunity, we’d be excited to hear from you. We aim to review your profile and respond within 5 business days.