Market Enablement Manager

About Visit Seattle

Visit Seattle is a private, non-profit destination marketing organization (DMO) serving Seattle and King County. We exist to responsibly grow the visitor economy for the benefit of the community.

About the Role

The Market Enablement Manager will design and execute training, certification, and readiness programs to equip trade partners (travel agents, tour operators, receptive tour operators, etc.) and Visit Seattle stakeholders (attractions, hoteliers, etc.) with the knowledge to effectively market, sell, and promote Seattle.

What You’ll Do

• Partner Onboarding: Design and manage a structured onboarding and training journey that empowers new trade partners to effectively promote and sell Seattle.

• Content Creation: Develop partner and consumer-facing materials such as webinars, Visit Seattle website content, sales guides, sample trip itineraries, product demos, one-sheets, and pitch decks.

• Training and Certification: Manage the Seattle Destination Training (SDT) platform to deliver effective training across key partner segments and personas (ex: Tour Operator, beginner to expert level)

• Cross-Functional Market Alignment: Collaborate with Visit Seattle’s global representation agency and internal Global Strategy team, to align training, enablement, and partner development efforts with priority markets and internal strategy.

• Familiarization (FAM) Program Development and Execution: Develop a strategic approach to industry familiarization (FAM) trips including a FAM “menu”, FAM itinerary planning, coordination, and on-the-ground hosting, post-FAM follow-up, and production tracking.

• Performance Tracking: Analyze and report on enablement and trade development metrics, including SDT completion and pass rates, agents trained, content engagement, partner engagement, product development and adoption, post-FAM production, and other measurable trade outcomes.

Qualifications

• Minimum of 4 years of professional experience in partner enablement, customer success, channel management, sales training, or B2B program management required

• Proficiency with CRM, Itinerary Planning, and LMS platforms required

• Experience with Simple View, Travefy, and Mogul a plus

• Experience coordinating large-scale events, trade shows, or hosting logistics a plus

• Exceptional cross-functional leadership, presentation, and data-analysis skills, attention to detail, bias for action, customer focused

• Experience working with travel advisors, tour operators, destination marketing organizations (DMO), hospitality organizations, or tourism industry partners preferred.

• Demonstrated experience developing, launching, and managing training, certification, or partner engagement programs from concept through execution and measurement.

What We Offer

Visit Seattle offers a competitive salary and comprehensive benefits package, along with a positive, purpose-driven workplace culture. Our culture is guided by our values of Inclusion, Impact, Commitment, and Excellence. We are passionate about championing our region as a world-class destination for travel and tourism and promoting the economic power of travel.

Our benefits are always evolving, though here's a peek into your perks:

• You'll have 15 days of Paid Time Off to start, with 12 paid office holidays and 1 Personal Holiday.

• You'll have 100% medical, dental, and vision coverage paid for by Visit Seattle. In addition, Visit Seattle will cover 75% of premium for family coverage.

• You'll receive an organization-paid ORCA card, and subsidized parking in the building's garage (restrictions apply).

• You'll be reimbursed for monthly cell phone expenses.

• You'll receive 401(k) with up to a 5% organization match.

• Base salary range: $82,000 to $110,000 with an annual incentive up to 8%. Compensation decisions are based on experience and scope of responsibility.

Our Commitment to Equity

We are proud to be an equal opportunity employer and deeply committed to building a diverse, inclusive, and equitable workplace. We believe that diversity makes us stronger, more innovative, and better equipped to serve our communities. We welcome and encourage applicants from all backgrounds and identities.

We do not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex, gender, gender identity, or expression (including transgender status), sexual orientation, pregnancy, marital status, military service or veteran status, physical or mental disability, genetic information or any other characteristic protected by applicable federal, state, or local laws and ordinances. sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status or military service.

Visit Seattle strives to create a meaningful interview experience for candidates. If you need accommodation for a disability or for any other reason during the hiring process, please let us know.