Las Vegas, Nevada
Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.
The Marketing Campaign Programming Manager is responsible for the operational programming and execution of direct marketing and guest engagement campaigns. This role translates marketing strategy into executable workflows within marketing platforms, ensuring campaigns and offers are configured accurately, deployed on schedule, and aligned with established marketing parameters.
The Marketing Campaign Programming Manager configures campaign assets, validates data integrity, and manages execution workflows that support revenue generating marketing initiatives. The role also evaluates and adapts existing operational methods to improve efficiency, reduce risk, and support evolving marketing needs. Through accurate execution and operational oversight, this position helps ensure marketing campaigns are delivered effectively and contribute to departmental performance and guest engagement objectives.
Translate campaign briefs provided by strategy teams into executable workflows within the campaign management platform.
Build and configure campaign assets including audience selections, variable content, creative placeholders, offer logic, and deployment parameters.
Independently manage the operational workflow for campaigns, ensuring all required components such as offers, creative assets, and audience files are uploaded, validated, and scheduled accurately.
Perform pre-deployment quality checks by validating data integrity, testing campaign workflows, and confirming completion of required approval processes.
Adapt and refine campaign programming workflows when operational challenges arise, improving execution efficiency and reducing potential errors.
Coordinate with cross functional partners including Creative, Email Design, IT, and vendor partners to ensure timely delivery of campaign components.
Troubleshoot technical or data issues that occur during campaign setup and work with IT or platform support teams to resolve execution barriers.
Prepare and transmit final campaign output files such as direct mail lists, creative assets, and approval documentation to external vendors and validate production proofs.
Ensure accurate setup and configuration of offers within systems such as Patron Management, PKMS, OMS, and customer account platforms.
Monitor campaign executions to confirm successful deployment, maintain documentation of execution activities and quality assurance findings, and escalate issues when necessary.
Identify opportunities to improve campaign execution processes and recommend operational enhancements that increase efficiency, accuracy, or scalability.
Provide operational expertise to property marketing teams by helping partners understand campaign processes, timelines, platform capabilities, and execution requirements.
Has a Bachelor's Degree - Preferred
Have 2+ Years of prior relevant experience in campaign operations, direct marketing execution, digital marketing production, or related fields - Preferred
Experience with campaign or CRM systems - Preferred
Familiarity with data file structures, list management, and quality assurance practices - Preferred
Ability to work in a deadline‑driven environment with shifting priorities - Preferred
Strong attention to detail and commitment to operational accuracy - Preferred
Wellness incentive programs to help you stay healthy physically and mentally
Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
Free parking on and off shift
Health & Income Protection benefits (for eligible employees)
Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community
https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=12883
Are you ready to JOIN THE SHOW? Apply today!
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MGM Resorts International (NYSE: MGM) is a global hospitality and entertainment company operating casino resorts, hotels, convention spaces, dining, nightlife and live entertainment venues in Las Vegas, other U.S. markets and Macau. It serves leisure travelers, gamers and business/meeting clients.
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