Marketing Automation Specialist

Job Title:

Marketo Specialist / Marketing Automation Specialist

Job Description

Key Responsibilities

• Build, execute, and optimize email marketing campaigns in Marketo.

• Create and manage nurture programs, smart campaigns, landing pages, and forms.

• Maintain lead lifecycle management, lead scoring, and segmentation.

• Monitor campaign performance and provide reporting and insights.

• Ensure data quality and compliance with email marketing best practices.

• Integrate and troubleshoot Marketo with CRM platforms such as Salesforce or Dynamics 365.

• Support marketing teams with audience targeting and automation strategies.

• Develop dashboards and reports for campaign effectiveness, conversion rates, and ROI.

Required Qualifications

• 2+ years of hands-on experience with Adobe Marketo Engage.

• Experience with marketing automation and email marketing.

• Knowledge of CRM systems (Salesforce, Microsoft Dynamics, etc.).

• Experience with lead scoring, lead nurturing, and customer journey mapping.

• Strong analytical and reporting skills.

• Proficiency in Excel and marketing analytics.

Preferred Qualifications

• Marketo Certified Expert (MCE).

• Experience with Salesforce integration.

• Knowledge of HTML/CSS for email templates.

• Experience with webinar and event marketing platforms

Location:

PHL Makati City - SLC

Language Requirements:

Time Type:

Full time