At Too Good To Go, we have an ambitious goal: to inspire and empower everyone to fight food waste.
Why do we need to do that? Because more than 1/3 of the food produced in the world is wasted. And that has a huge impact on the health of our planet, 10% of greenhouse gas emissions come from food waste and loss!
As the world’s largest food waste fighting app, we connect stores that have unsold, surplus food with consumers who buy and enjoy it. But we’re more than an app: we are a certified B Corporation and our mission is to inspire and empower everyone to take action against food waste, so we’re doing all we can to create educational tools, make our knowledge as accessible as possible, find new business solutions and even change legislation to reduce food waste.
We’re growing fast, with our community of 120 million users in 21 countries saving more than 500 million meals from going to waste. We are incredibly proud of this, but there’s still a lot more we want to achieve.
We're looking for a Global CRM Manager -Experimentation to own the testing framework, rigor, and execution of CRM experiments across both B2C and B2B. This is an execution-focused role — you'll design, run, and analyze experiments end-to-end, working closely with Campaigns and Lifecycle teams to decide what to test, execute it with statistical rigor, and turn results into scalable recommendations.
This role will be based in either Copenhagen or Berlin.
Experiment Design & Execution
Own the end-to-end design of CRM experiments across B2C and B2B — hypothesis framing, variant design, audience/sample sizing, and success metrics
Partner with Marketing Analytics, Campaigns, and Lifecycle teams to identify high-value testing opportunities and prioritize the experimentation roadmap
Ensure experiments are correctly instrumented and tracked so results are reliable and measurable end-to-end
Analysis & Insight
Analyze experiment performance, apply statistical rigor to determine significance, and translate results into clear, actionable recommendations
Identify experiments that should scale into always-on lifecycle journeys, in partnership with Lifecycle and Automation teams
Maintain a repository of experiment results and learnings to prevent duplicated testing and build institutional knowledge over time
Testing Framework & Standards
Establish governance for how experiments are prioritized, approved, and run to avoid test collisions or conflicting results
Champion a test-and-learn culture, building experimentation literacy across CRM and adjacent marketing teams
Governance & standards
Partner with Marketing Analytics team on measurement approaches for complex or multi-touch experiments
Proactively share experiment results and learnings across global and local teams — through reporting, readouts, or knowledge-sharing sessions — to build organization-wide awareness of what's been tested and what worked
3-5 years experience designing and running CRM/marketing experiments, ideally across both B2C and B2B contexts
Strong grasp of experimentation fundamentals — statistical significance, sample sizing, test design, common pitfalls
Experience with Braze and/or SFMC, with enough platform fluency to design testable campaign variants
Strong communication skills — able to translate statistical results into clear business recommendations for non-technical stakeholders
Experience with Amplitude's experimentation platform specifically
Experience with tools like Airtable for tracking, organizing, and surfacing experiment results
Project management experience with tools like Asana
40% experiment design & execution
30% analysis & insight generation
20% framework, standards & governance
10% building awareness of results across the org
Our values:
We Win Together
We Raise the Bar
We Keep It Simple
We Build A Legacy
We Care
A rare opportunity to work in a social impact company (and certified B Corporation!) where you can see real and tangible impact in your role.
Working alongside an international community of users, partners and 1,200+ colleagues across 21 countries that are on the same important mission.
Personal and professional development opportunities in a fast-paced scale-up environment.
An inclusive company culture where you can bring your authentic self to work
A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care.
WORK FLEXIBLY:
Enjoy hybrid working from our great offices, at home or abroad.
Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave
Health insurance and pension plans (subject to country of employment).
Additional days off for significant life events
CELEBRATE & SOCIALISE
Regular social events like summer and winter parties.
Coffee, snacks and fully-equipped kitchens.
Get to know our community with a monthly free Surprise Bag
Paid volunteer time through our Shareback volunteering programme
Women in the Workplace, P.R.I.D.E., People of Colour and Functionally Diverse Employee Resource Groups
Send us your CV in English
We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.
Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.
#LI-JH1
A Movement for Everyone We want to inspire and empower everyone to fight food waste together. With that mission, it’s only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong. We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know.
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Each location takes its own application — apply with the link for where you're based.
Too Good To Go is a mobile app platform that connects users with restaurants, bakeries, and grocery stores to purchase surplus food at discounted prices before closing time, reducing food waste while offering deals to consumers.
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