6sense is an AI-powered revenue intelligence platform that identifies anonymous website visitors and predicts buying intent. RevOps teams use it to prioritize accounts based on intent signals, orchestrate outbound campaigns, and create feedback loops between marketing spend and revenue outcomes.
65open roles·$110K–$145Kmedian (based on 15 roles · USD)·45%remote
RevOps professionals use 6sense to build and maintain account scoring models, create territory and lead routing rules based on intent data, analyze campaign performance against revenue outcomes, and establish SLAs between marketing and sales teams. Daily tasks include monitoring intent surge alerts, updating ideal customer profile criteria, and reporting on account progression through buying stages.
How does 6sense integration work with existing RevOps tech stacks?
6sense integrates bidirectionally with CRMs (Salesforce, HubSpot), marketing automation platforms (Marketo, Pardot), and advertising platforms (LinkedIn, Google). RevOps manages data flow for account scoring, lead routing, and campaign personalization. Common integration challenges include data mapping for custom fields, managing API limits, and ensuring intent data freshness across systems.
What 6sense metrics do RevOps teams typically track and report?
Key metrics include intent-influenced pipeline, account engagement scores, buying stage velocity, and influenced revenue attribution. RevOps tracks conversion rates from anonymous visitor to known account, campaign ROI based on intent targeting, and sales cycle compression for high-intent accounts. Advanced reporting includes predictive pipeline forecasting and marketing-sourced vs. marketing-influenced revenue analysis.
What technical skills are needed for RevOps roles using 6sense?
Essential skills include data analysis and visualization, CRM administration, marketing automation platform management, and basic SQL for custom reporting. Understanding of web analytics, UTM tracking, and attribution modeling is crucial. RevOps professionals need experience with API integrations, data hygiene practices, and the ability to translate intent signals into actionable sales and marketing strategies.