Segment is a customer data platform that collects and routes event data from websites and apps to downstream tools in your revenue tech stack. RevOps teams use it as the central data bus ensuring every tool — CRM, marketing automation, analytics — has a consistent view of customer behavior.
69open roles·$135K–$174Kmedian (based on 24 roles · USD)·35%remote
Most RevOps positions require experience with Segment's source and destination configuration, tracking plan design using Protocols, identity resolution setup, and debugging event data flows. Advanced roles need knowledge of Segment's APIs, custom functions for data transformation, and experience managing data governance policies that ensure clean, consistent data across the entire revenue tech stack.
How does Segment fit into a typical RevOps tech stack?
Segment acts as the central data routing layer — it collects events from your website and product, then sends them to CRMs (Salesforce, HubSpot), marketing automation (Marketo, Braze), analytics tools (Amplitude, Mixpanel), data warehouses (Snowflake, BigQuery), and advertising platforms. This eliminates the need for point-to-point integrations and ensures every tool sees the same customer data.
How does Segment experience translate to RevOps career advancement?
Segment expertise positions you for senior RevOps and data architecture roles because it demonstrates your ability to design scalable customer data infrastructure. Companies value professionals who can implement tracking plans, manage identity resolution, and ensure data quality across dozens of downstream tools — skills that are increasingly required for Director-level RevOps positions at product-led growth companies.
Do I need engineering experience to manage Segment in a RevOps role?
Not necessarily, but technical comfort is essential. You should understand event-based data models, JSON payloads, and basic API concepts. Most RevOps professionals can manage Segment's web interface, configure destinations, and set up Protocols without writing code. However, implementing custom tracking or building Segment Functions requires JavaScript knowledge, which is often handled in collaboration with engineering.