Director of Marketing Technology

About Step

Step's mission is to improve the financial future of the next generation. Millions of people use our banking and borrowing products to manage, build, and grow their money. Now that we're part of Beast Industries – the company behind MrBeast – we're poised for a new phase of growth to deliver financial literacy and tools at massive scale.

About the Role

Marketing at Step runs on data. Every acquisition channel, lifecycle campaign, rewards drop, and measurement decision depends on clean, connected, well-modeled data flowing between our product, our warehouse, and a dozen marketing platforms. Today, much of that work lands on engineering. We're hiring a Director, Marketing Technology, to own it end-to-end.

This is a deeply technical, hands-on role for someone with a software or data engineering background who wants to apply that skill set to growth. You'll be the architect and operator of Step's marketing technology stack: owning our ad channel and attribution integrations, managing our vendor ecosystem (Segment, AppsFlyer, Braze, Funnel, and others), building the data models and analytical tooling the marketing team runs on, and shipping the monthly rewards and offers that drive engagement. You'll act as the bridge between Marketing, Product, and Engineering taking on the technical work that currently pulls engineers away from the core product, and raising the bar on what marketing can measure, automate, and personalize.

You'll start as a hands-on individual contributor with the opportunity to build and lead a marketing technology team as the function scales.

In this role, you will:

Own the marketing technology stack

• Own the architecture, roadmap, and day-to-day operation of Step's martech ecosystem including CDP, MMP, lifecycle messaging, data aggregation, and analytics tooling along with the documentation, QA, and governance standards that keep it reliable and privacy-compliant

• Manage all marketing technology partners (Segment, AppsFlyer, Braze, Funnel, and similar), including evaluation, implementation, optimization, and contract/renewal input

Build and optimize ad channel and measurement integrations

• Configure, validate, and maintain integrations with paid channels (Meta, Google, TikTok, and similar), including server-side conversion APIs, event schemas, setup counting methods, attribution windows, and first-party audience syncs

• Own attribution and mobile measurement (AppsFlyer/Segment): SKAN/postback configuration, conversion windows, deduplication, and channel-level data quality

• Partner on GA4 implementation including event taxonomy, funnel conversion configuration, and custom reporting; leveraging GA4 data to fill attribution gaps across channels and inform incrementality analysis

Be the data backbone of the marketing team

• Build and maintain the pipelines and data models that power marketing reporting, audience segmentation, and campaign measurement with identity, event, and audience definitions kept consistent across product, warehouse, and activation platforms

• Develop self-serve analytical tools, dashboards, and automations so marketers can answer their own questions (ie. spend pacing, funnel conversion, LTV, incrementality)

Ship marketing programs

• Own the technical build of Step's monthly rewards and offers program end to end targeting logic, delivery, tracking, and post-campaign readout

• Support lifecycle and CRM campaign execution in Braze: triggers and data feeds

Partner across the company

• Serve as marketing's technical counterpart to Product, Engineering, and Data scoping requests, setting priorities, and taking build work off engineering's plate

You might thrive in this role if you have:

• 7+ years across software engineering, data engineering, or marketing technology, with meaningful time spent as a hands-on engineer

• Proven experience owning a modern martech stack at a consumer company: CDP (Segment or similar), MMP (AppsFlyer, Adjust, or Branch), and lifecycle platforms (Braze or similar)

• Strong SQL and working proficiency in a scripting language (Python or JavaScript); comfortable with APIs, webhooks, event-driven architectures, and cloud data warehouses

• Deep understanding of mobile and web attribution: conversion APIs, SKAdNetwork, postbacks, deduplication, and incrementality

• A clear communicator who bridges marketing, engineering, and executive audiences

• You are hungry for action and you'd rather ship a working solution this week than a perfect one next quarter

• Experience operating martech at larger scale, ideally through viral moments or campaign-driven traffic spikes

Some of the technology we use:

• Kotlin

• gRPC

• Protocol Buffers

• Dagger

• Postgres

• JOOQ

• BigQuery

• Kubernetes

• Terraform

Logistics

Location: Remote (US) or San Mateo, CA, with occasional travel for team offsites and key meetings

Reports to: Chief Marketing Officer

Education: Bachelor's degree or an equivalent combination of education, training, and experience

We encourage you to apply even if you don't meet every single qualification. Strong candidates rarely check every box, and we'd rather meet you than miss you.

How we're different

We stand for the side hustlers, the creators, the freelancers, and the investors — people who are not afraid to take on challenges, especially when it comes to their finances. Step is focused on disrupting the banking industry by delivering a differentiated, mobile-first consumer experience, and we operate like the customers we serve: customer obsessed, acting as owners, moving with urgency, and breaking the norm.

Step is a wholly owned subsidiary of Beast Industries, the media and entertainment company founded by Jimmy Donaldson (MrBeast), the most-watched person in the world. Beast Industries spans digital media, consumer products, philanthropy, and new ventures, with an audience reach no consumer company has ever had — and Step is tasked with turning that reach into financial literacy and tools for the next generation at massive scale. With Beast's distribution and brand behind it, Step is positioned to scale significantly over the next 12 months, and joining now means helping shape that trajectory from the inside.

Come work with us!

Step is a remote-first company building banking for the next generation. We offer competitive compensation and stock options, generous medical, dental, vision, and company-paid life insurance, a 401k plan with Safe Harbor company matching, a flexible vacation policy and paid company holidays, 12 weeks paid parental leave with flexible return to work, and a company-provided technology package. If you're looking to join a fast-growing company with a strong mission and vision that puts people first, we want to meet you!

Step is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other status protected by applicable federal, state, or local law.

Step is committed to providing reasonable accommodations to qualified individuals with disabilities throughout the application and interview process. If you need an accommodation, please let us know at people@step.com and we'll work with you to provide appropriate support.