Go-to-Market Engineer

Go-to-Market Engineer (GTME)

Location: Remote (SF Bay Area / NYC preferred) Compensation: ~$140K – $180K + meaningful equity Experience: ~2+ years

Role Overview

This is a Go-to-Market Engineer (GTME) role focused on executing and optimizing how the company engages a high-value, finite market.

You’ll work across a clean list of ~8–9K qualified accounts, many representing significant revenue, and turn that into pipeline through multi-touch outbound, retargeting, and lifecycle engagement.

This is not just outbound. It’s a hands-on execution role across sales + growth, where you decide how to engage prospects—not just that you should.

What You’ll Do

• Run multi-touch outbound across a curated set of high-value accounts (email, LinkedIn, selective calls)

• Re-engage event-driven pipeline (hundreds of high-intent prospects) using creative approaches beyond sequences

• Leverage content and retargeting (e.g., LinkedIn posts, founder touchpoints) to drive engagement

• Continuously test channels, messaging, and timing to improve conversion

• Segment accounts and personas to drive more effective outreach

• Use and configure GTM tools and data systems to track and optimize performance

What We’re Looking For

Must-Haves

• ~2+ years in SDR/BDR, growth, or GTM execution roles

• Proven experience with outbound and self-sourced pipeline generation

• Strong written communication and attention to detail

• Comfortable using and learning technical tools (CRM, data, automation)

• Ability to execute multi-touch, personalized outreach

• Experience in early-stage or fast-moving environments

Nice-to-Haves

• Experience in FinTech or B2B SaaS

• Exposure to retargeting, lifecycle, or growth marketing concepts

• More technical background (e.g., CS degree or strong systems thinking)

• Experience converting event or inbound interest into pipeline

• Familiarity with persona-based segmentation and targeted GTM motions