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The Director of Marketing Operations owns the systems, data, and processes that power a modern, multi-motion go-to-market engine. This role is responsible for designing and scaling marketing operations across enterprise sales-led and product-led growth motions, ensuring clean data, efficient handoffs, and measurable impact from first touch through expansion.
You will lead the marketing technology stack, partner closely with Sales Ops, RevOps, Product, and Analytics, and apply automation and AI to improve prioritization, decision-making, and execution at scale. This is a highly visible role for a strategic operator who can balance rigor with speed in a complex GTM environment.
Own and optimize the end-to-end lead, account, and PQL lifecycle across enterprise and PLG motions, including scoring, routing, enrichment, and progression.
Design scalable funnel and handoff processes in partnership with Sales Ops and RevOps to support multiple GTM models.
Serve as the strategic owner of the marketing automation platform and its core integrations, including Salesforce and web systems.
Proactively monitor funnel performance, diagnose issues, and implement system or process improvements.
Embed AI and automation into core workflows such as scoring, routing, enrichment, forecasting, and anomaly detection.
Partner with Analytics and Data teams to enable accurate attribution, reporting, and experimentation.
Own data quality and governance across marketing and CRM systems, including enrichment, deduplication, and hygiene.
Evaluate, implement, and rationalize marketing technology to maximize impact and reduce complexity.
Enable effective collaboration between marketing, sales, and product through shared definitions and operating models.
Build, mentor, and scale a high-performing marketing operations team.
Performs other related duties as assigned.
15+ years of experience in Marketing Operations, Revenue Operations, or GTM Operations, with experience supporting both enterprise sales-led and product-led growth models for Marketing.
Deep expertise in marketing automation platforms, CRM systems, and modern marketing technology stacks (Salesforce, Hubspot, Leandata, 6Sense).
Proven experience architecting and scaling lead, account, and PQL lifecycle management processes in complex GTM environments.
Hands-on experience leveraging AI and automation - you’ve already experimented with AI in work or personal projects, and you’re excited to dive in and learn fast. You’re hungry to responsibly explore new AI tools and workflows, finding ways to make your work smarter and more efficient.
Strong understanding of enterprise sales requirements (e.g., account-based marketing, routing, SLA management) alongside PLG concepts (e.g., in-product signals, PQLs, lifecycle triggers).
Strong understanding of ad tech and web stacks (e.g DSPs, CDPs, tag management, Consent, CRO) and how they connect to marketing automation and CRM systems.
Demonstrated experience supporting multi-channel personalization and journey orchestration across paid, owned, and product-led touchpoints in PLG and SLG organizations
Track record of building and developing high-performing teams.
Strong grasp of data models, attribution, funnel analytics, experimentation, and operational reporting across segments.
A systems thinker who enjoys solving complex problems through process, technology, and collaboration.
Excellent cross-functional communicator with experience partnering closely with Sales Ops, RevOps, Product, Web, and Analytics teams.
We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.
Please see the independent bias audit report covering our use of Covey here
**It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.
In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility.
Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.
Base Pay Range For US Locations:
$188,000—$282,000 USD
We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.
AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed.
_By participating in Klaviyo’s interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data, see our Job Applicant Privacy Notice. _
Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.
IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.
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Opens the original job posting on klaviyo.com
Klaviyo is a B2C marketing and customer service platform that provides email marketing, SMS, WhatsApp, and omnichannel messaging tools. The company serves e-commerce and direct-to-consumer businesses looking to automate personalized customer communications using AI-powered features.
Visit website$188,000 – $282,000
Base + Bonus · Equity
