CRM & Retention Marketing Specialist

We are looking for a skilled CRM & Retention Marketing Specialist to own and manage all email and SMS marketing efforts for a growing brand. Email templates are already built — this role is focused on managing, reviewing, and optimizing Klaviyo flows and campaigns, along with managing our subscription program via Recharge. This is a full-time, remote position that requires overlap with US business hours.

Responsibilities

• Own and manage all email marketing campaigns and flows in Klaviyo (welcome series, post-purchase, win-back, browse/cart abandonment, promotional)

• Review, test, and update existing email templates to ensure they are working effectively and performing well

• Maintain and optimize existing Klaviyo flows for performance and deliverability

• Plan, build, and send SMS campaigns

• Manage the subscription program through Recharge

• Update PDPs and homepage content for new product launches

• Segment audiences and personalize messaging for maximum engagement

• Monitor and report on email/SMS performance metrics

Requirements

• 2+ years of hands-on Klaviyo experience

• Strong understanding of Klaviyo flows and flow architecture

• Comfortable reviewing, troubleshooting, and updating existing email templates (design/copywriting from scratch not required, but a plus)

• Experience with Recharge or a similar subscription management platform

• SMS marketing experience

• Familiarity with Shopify

• Supplement/CPG industry experience is a strong plus

• Data-driven, highly organized, and self-directed

• Must be based in South America, or Europe and able to overlap with US business hours

Benefits

• Competitive salary in US dollars

• Fully remote role