Director, GTM Systems Architecture

Freshworks is looking for a strategic, systems-minded leader to architect the future of our global Go-to-Market operating model.

As Director, GTM Systems Architecture, you'll sit at the intersection of business strategy, process design, data, and technology. Your role is not simply to optimize our systems—but to define how our commercial organization should operate and design the technology architecture that enables it.

You'll partner closely with leaders across Sales, Marketing, Customer Success, Finance, Product, IT, and Engineering to translate business strategy into scalable operating models, connected workflows, and modern technology capabilities. Working across Salesforce and the broader GTM technology ecosystem, you'll ensure our platforms, data, integrations, and AI-enabled workflows evolve together to create a simpler, smarter, and more scalable commercial engine.

This role defines the architectural direction for our GTM ecosystem while partnering closely with CRM Operations, IT, GTM Tech Operations, and AI Operations to bring that vision to life. Success requires systems thinking, strong business acumen, technical depth, and the ability to influence across functions without direct ownership of implementation teams.

What You'll Do

Design the Future of our GTM Operating Model

• Translate business strategy into scalable business capabilities, processes, and technology architecture.

• Design future-state operating models that simplify how our commercial teams work while improving customer and employee experiences.

• Identify opportunities to eliminate complexity, standardize processes, and improve productivity across the customer lifecycle.

• Partner with executive stakeholders to shape how Freshworks evolves its GTM organization over time.

Define our GTM Technology Architecture

• Own the long-term architectural vision and roadmap for the GTM technology ecosystem.

• Design how Salesforce and adjacent platforms work together as a connected commercial platform.

• Define scalable approaches for data, integrations, automation, and platform interoperability.

• Evaluate new technologies and recommend investments that support business priorities and long-term scalability.

Build an AI-Ready Commercial Platform

• Design technology capabilities that enable intelligent automation, AI-powered workflows, and future AI innovations across the GTM organization.

• Partner with AI Operations to ensure AI initiatives are supported by scalable systems, trusted data, and connected workflows.

• Ensure platform and process decisions position Freshworks to rapidly adopt emerging AI capabilities.

Drive Architecture Governance

• Establish architecture principles, design standards, and governance practices across the GTM technology landscape.

• Reduce technical debt through platform rationalization, simplification, and standardization.

• Balance business agility with long-term maintainability when making architectural decisions.

• Serve as a trusted advisor on commercial technology strategy and investment decisions.

Partner Across the Organization

• Partner with CRM Operations to translate architectural vision into scalable platform configurations and ongoing platform governance.

• Partner with IT to align enterprise standards, security, integrations, and implementation priorities.

• Collaborate with Revenue Operations, Enablement, Analytics, and Business Systems teams to ensure technology decisions support business outcomes.

• Build strong relationships across business and technical teams to drive alignment and influence without direct authority.

• 10+ years of experience in Revenue Operations, Business Systems, Sales Operations, Enterprise Architecture, or related functions within a high-growth SaaS organization.

• Deep expertise with Salesforce and the broader GTM technology ecosystem, including how commercial platforms integrate to support end-to-end business processes.

• Demonstrated success designing scalable operating models that connect people, process, data, and technology.

• Strong understanding of modern GTM business processes across Sales, Marketing, Customer Success, and Partner organizations.

• Experience designing enterprise integrations, automation strategies, APIs, and data architectures.

• Proven ability to translate business strategy into technology roadmaps and architectural decisions.

• Exceptional systems thinking and problem-solving skills, with the ability to navigate ambiguity and connect complex initiatives across multiple functions.

• Strong executive communication skills with experience influencing senior business and technical leaders.

Preferred Qualifications

• Salesforce Application Architect, System Architect, or Technical Architect certification.

• Experience with modern GTM platforms such as Marketo, LeanData, Gong, Clari, Workato, Snowflake, Segment, or similar enterprise technologies.

• Experience enabling AI-powered business capabilities through workflow automation, data architecture, or platform design.

• Experience leading enterprise-scale transformation initiatives across commercial organizations.

Please note this is a hybrid role with onsite expectations of 3x/week (Tues - Thurs) from our San Mateo, CA headquarters.

The annual base salary range for this position is $196,350 - $242,550. This role is also eligible for a target bonus.

Compensation is based on a variety of factors, including but not limited to location, experience, job-related skills, and level.

Freshworks offers multiple options for dental, medical, vision, disability, and life insurance. Equity + ESPP, flexible PTO, flexible spending, commuter benefits, and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.