Marketing Technology Systems Manager

We are looking for a Marketing Technology Systems Manager to join our team as the

primary custodian of our growth and consumer platform. This role is for a technical

operator who thrives on the "plumbing" of marketing technology.

In this role, you will partner closely with the Director of Marketing Operations & Platform

to translate our strategic vision into a high-functioning reality. You will lead the charge on

data governance, system integrations, and tool enablement. From managing our

customer data platform (CDP) event volume to architecting the signals that power our

paid media spend, you will ensure the integrity, scalability, and technical excellence of

our growth stack every day.

What you'll do:

● Data Governance & Taxonomy: Serve as the "source of truth" for our marketing

data. Design and maintain CDP tracking taxonomies, enforce data standards, and

ensure our events and attributes remain clean and actionable across the entire

martech ecosystem.

● Platform Administration: Serve as the primary technical point of contact for our

core tools, e.g. CDP, MMP, and LCM automation platforms. You’ll handle the

"health of the machine," including monitoring API limits, managing user

permissions, and troubleshooting system-level errors.

● Technical Solutioning & Implementation: Partner with Data Science, Engineering,

and Product to translate marketing use cases into detailed technical

specifications. You will serve as the primary project lead for platform

enhancements—from defining new data events and personalization models to

overseeing the end-to-end implementation and QA of new tool integrations.

● Enablement & Self-Service: Build the MarTech “playbook” for MarOps and the

broader marketing team. Create template libraries, training resources, and

standardized self-service workflows that allow team members to execute

high-quality work independently and safely.

● Documentation & Standards: Maintain a comprehensive library of our marketing

architecture, ensuring all integrations, schemas, and logic-based workflows are

well-documented for future scale.

● Performance Signal Management: Support our Paid Media team by maintaining

the technical "hooks" for performance marketing, such as Conversion APIs (CAPI)

and MMP deep-linking (Branch).

Skills you have:

● Relevant Bachelor’s degree or certification in IT, Marketing, or related fields.

● 4-5 years in a technical Marketing Operations, MarTech, or Growth Engineering

role.

● Hands-on experience with Segment, mParticle, or similar data orchestration CDPs. You are comfortable managing schemas and debugging event delivery.

● Experience in modern lifecycle automation platforms such as Braze, Iterable, or

customer.io. Proficiency in HTML/CSS for email and experience with logic-based

templating languages (Liquid) preferred.

● A strong understanding of REST APIs, JSON, and Webhooks. You can read

technical documentation and troubleshoot a data payload with ease.

● Familiarity with SQL and relational databases - plus a solid grasp of how data

should be structured for marketing automation and analytics.

● Bonus points for experience with Mobile Measurement Partners (MMPs) and an

understanding of how privacy frameworks (ATT, GDPR) impact tracking and

attribution.

● Proven ability to document technical workflows and act as a liaison between

Marketing and Engineering/Product teams.

Who you are:

● The "Technical Anchor": You love being the person the team turns to when a

problem is "too technical" for a generalist to solve.

● Pragmatic Builder: You find satisfaction in building a robust, automated system

that "just works" so others can do their best work.

● Collaborative Integrator: You enjoy the "puzzle" of connecting different platforms

and ensuring data flows seamlessly between them.

● Detail Obsessive: You believe that data integrity is the foundation of

high-performing marketing teams.