CRM Manager

We're Gypsy Collective. The digital world is evolving faster than ever. New opportunities, new challenges, new ambitious goals. That’s why strong businesses need strong people. ** Gypsy Collective** is an exclusive talent partner for selected brands. We help our partners attract exceptional talent by building long-term relationships and becoming deeply integrated into their business, culture, and growth ambitions.

We're looking for a CRM Manager with iGaming experience who knows how to build personalized communications, analyze retention metrics, and launch campaigns that keep players coming back again and again.

** 📅 Your daily adventures:**

Operational tasks:

• Set up, launch, and analyze CRM campaigns (daily, weekly, themed, holiday campaigns);

• Create monthly promo plan and execute it;

• Create and optimize automated communication flows (triggers, welcome-flow, lifecycle logic);

• Manage multi-channel communications: email, push, SMS, onsite, in-app, messengers.

Additional responsibilities:

• Segment users based on lifecycle stage, gaming, and payment behavior;

• Collaborate with designers and content managers on creatives and campaign texts;

• Contribute to setting and adjusting campaign KPIs: OR, CTR, CR, Retention, Reactivation.

Team and cross-functional collaboration:

• Work closely with VIP, Promo, BI, Product, Content, and Support teams;

• Participate in planning the quarterly CRM roadmap;

• Prepare campaign reports and presentations;

• Collect and implement player feedback (in collaboration with CS and VIP teams).

Requirements

🧭 What makes you a great match:

• 3+ years of experience as a CRM Manager in Gaming;

• Understanding of key retention metrics and strong analytical skills;

• Knowledge of structures and mechanics of personalized communication;

• Experience building automated and trigger-based campaign flows;

• Confident user of Customer.io, Braze, Smartico, or similar platforms;

• Copywriting skills (of course with AI) and basic HTML for email templates;

• Experience working with Tier 1 markets — a plus;

• English proficiency - Upper-Intermediate level or higher (team communication is in English).

Benefits

Our Benefits:

💸 Flexible payment options: choose the method that works best for you; 🎁 Financial perks: Bonuses for holidays, B-day, work milestones and more - just to show we care; 📈 Learn & grow: We cover courses and certifications — and offer real opportunities to grow your career with us; 🥐 Benefit Сafeteria: Choose what suits you — sports, language courses, therapy sessions, and more; 🎉 Stay connected: From team-building events to industry conferences — we bring people together online, offline, and on stage; 💻 Modern Equipment: We provide new laptops along with essential peripherals like monitors and headphones for a comfortable workflow; 🕘 Your schedule, your rules: Start your day at 9, 10, or even 11 — we care about results, not clock-ins.