Head of Demand Generation

Please note: we’re a remote-first company and offer the flexibility to work remotely within the country listed in the job posting.

At Bitrise, we’re transforming how mobile products are developed and deployed for thousands of customers worldwide. Many customers discover us through events that either introduce them to our platform or help them understand a problem they’re facing and how we can solve it.

As the Head of Demand Generation at Bitrise, you’ll be responsible for developing, implementing, and optimizing our Demand Generation engine across our self-serve and direct sales GTM motions. You will be responsible for generating high-quality leads that fuel our sales pipeline and drive digital customer acquisition..

Additionally, you will own and manage our marketing tech stack, working closely with Revenue Operations including sales ops, marketing ops, and product teams to create impactful campaigns that resonate with our target audience and deliver on business objectives.

Our Ideal Candidate

• A get-things-done attitude with an entrepreneurial spirit

• 7+ years of experience in demand generation at B2B SaaS companies, with working for companies in the $10M-$80M ARR range

• Experience with building or rebuilding a DemandGen engine, not just inheriting or managing one

• Proven track record owning a pipeline number and delivering against it with a small team and realistic budget

• Hands-on experience with marketing automation (HubSpot preferred) and CRM (Salesforce), including building workflows, lead scoring, and campaign execution

• Strong analytical skills with the ability to do reverse funnel math, build dashboards, and translate data into actionable decisions

• Experience with developer marketing or technical buyers where traditional B2B tactics don't work

• Experience operating in a hybrid PLG + sales-led environment and solid understanding on how DemandGen supports both motions

• Deep familiarity with paid digital (Google Ads, LinkedIn), ABM, content syndication, email nurture, and event-driven pipeline programs

• Comfortable with intent data platforms (6sense, Bombora) and knows when to keep the martech stack simple rather than adding more tools

• Actively uses AI tools in their marketing work to move faster, not because it's trendy

• Strong project management skills with the ability to run multiple campaigns simultaneously without dropping things

• Excellent communication and collaboration skills, especially with sales teams

• Experienced people manager, hiring and scaling growth marketing teams

What would really knock our socks off

• Experience in DevOps, CI/CD, mobile development tools, or developer platforms

• Familiarity with running DemandGen during a company positioning shift

• Experience working directly with BDR/SDR teams to align outbound and marketing programs

Your Role & Responsibilities

• Own the marketing-sourced and marketing-influenced pipeline number across both self-serve and direct sales motions

• Work backward from bookings targets to define required volume of MQLs, SQLs, and opportunities by channel, by month

• Build and run multi-channel DemandGen campaigns: paid digital (Google, LinkedIn), email nurture, content syndication, webinars, ABM plays, and event-driven programs

• Execute campaigns hands-on, not just plan them. Set up campaigns in HubSpot, manage paid media, write briefs, pull reports, and optimize based on performance data

• Manage and optimize the marketing tech stack with a focus on keeping it lean and effective. Partner with RevOps on lead scoring, routing, attribution, and reporting

• Build and maintain dashboards tracking pipeline generated, conversion rates by stage, cost per MQL/SQL, channel ROI, and pipeline velocity. Share these openly with no spin

• Partner with sales and BDRs regularly. Provide the right content, intent signals, and talk tracks. Listen to feedback and actually adjust programs based on it

• Collaborate with content and product marketing to ensure campaigns reflect Bitrise's positioning as the best platform for mobile, broader DevOps, and AI agent infrastructure

• Run continuous experiments on subject lines, landing pages, audience segments, channel mix, and messaging. Kill what doesn't work quickly, double down on what does

• Plan and execute events (owned webinars + third-party conferences) as pipeline programs with measurable targets, not just brand plays

• Document playbooks, campaign templates, and processes so what you build is repeatable and scalable

• Managing a team of 3 Marketing Managers - own their performance management, coaching, mentoring and growth with Bitrise

Required Skills & Competencies

• Pipeline Ownership & Accountability: Can do the math from bookings targets back through conversion rates to figure out exactly how many leads are needed per channel. Builds programs to hit those numbers. Flags issues early and comes with a plan to fix them.

• Campaign Execution at Speed: Gets campaigns from idea to live fast. Doesn't need 6 weeks to launch an email sequence or a webinar. Bias toward shipping and iterating rather than perfecting in a vacuum.

• Data Fluency & Analytical Rigor: Builds own reports and dashboards. Understands multi-touch attribution and its limitations. Checks numbers weekly and makes decisions based on data, not gut feel or what worked at their last company.

• Developer Audience Marketing: Understands that developers and engineering leaders don't respond to traditional B2B marketing. Knows how to create demand through technical content, community involvement, and product-led motions rather then pushy outbound.

• Cross-Functional Partnership: Works well with sales, BDRs, content, PMM, and RevOps. Not territorial. Actively seeks feedback from sales on lead quality and adjusts programs accordingly. The kind of marketer sales teams actually want to work with.

• Marketing Technology Proficiency: Hands-on with HubSpot (or equivalent MAP), Salesforce, paid media platforms, and ABM/intent tools. Can troubleshoot a broken workflow, set up lead scoring, and evaluate whether a new tool is actually worth adding to the stack.

• Experimentation Mindset: Constantly tests and iterates. Has killed programs that weren't delivering even if they were "supposed to work." Brings ideas to the table proactively, doesn't just execute what they're told.

• Project Management & Organization: Keeps multiple workstreams moving without letting things slip. Uses project management tools to track timelines and deliverables. Keeps work visible to cross-functional partners.

• Resilience & Bias to Action: Moves fast in ambiguous environments. Doesn't get stuck waiting for perfect information. Ships, learns, adjusts. Comfortable with the messy reality of building demand gen at a growth-stage company.

• Transparency & Communication: Tells people what's working and what isn't, straight up. Doesn't hide behind vanity metrics. Gives the CEO and sales leadership a clear, honest picture at all times.

What We Offer

• The opportunity to learn about app development by playing a crucial role in the mobile development process for the world’s most successful companies

• The security of working in a financially stable, growing company with an ever-expanding global customer base

• A remote working environment with opportunities for in-person collaboration

• A global customer portfolio to manage

• A competitive stock options package

• Private medical insurance & life assurance

About Bitrise

Bitrise is a continuous integration and delivery platform, built by and for mobile app developers. Our mission? To help everyone build and operate better mobile apps. By streamlining, automating and optimizing recurring mobile development processes, we free up time and resources for creative, interesting and impactful development tasks, resulting in better, faster releases.

As a successful graduate of Y Combinator, we are born of the same DNA as Airbnb and Dropbox. Since Bitrise was launched in 2015, we have grown exponentially: Today, tens of thousands of developers release apps via Bitrise that end up on billions of mobile devices around the world.

Some of the teams who already trust us are Tripadvisor, Shopify, Get Your Guide, or GoDaddy.. Pick up any mobile device, and chances are you’ll encounter multiple apps that were built on Bitrise. Working at Bitrise means contributing to all of that.