HG Insights delivers AI-powered Revenue Growth Intelligence solutions that modernize GTM strategy and activation, enabling B2B companies to prioritize, target, engage, and convert the best opportunities faster. Our platform’s analytics and agents turn deep market, account, technology, spend, intent, and customer data into actionable insights and automated workflows that accelerate pipeline and enhance predictability. That’s why 95% of Fortune 1000 B2B tech companies and all major hyperscalers rely on HG Insights to grow revenue, boost efficiency, and improve retention.
We are looking for a Marketing Operations Specialist to own and optimize end-to-end campaign execution across our marketing tech stack, with a strong focus on Marketo and Salesforce. This role sits at the intersection of marketing, sales, and RevOps, ensuring campaigns are executed accurately, data flows seamlessly, and reporting reflects true performance.
You will be responsible for managing campaign builds, ensuring data integrity, enabling scalable processes, and delivering actionable insights through reporting.
Build and execute marketing campaigns in MAP (emails, nurtures, landing pages, forms, programs)
Manage end-to-end campaign lifecycle from setup to launch and QA
Ensure correct program structures, naming conventions, and tagging for scalability
Coordinate with stakeholders to translate campaign requirements into execution
Manage sync and alignment between Marketo and Salesforce
Set up and maintain Salesforce campaigns, program statuses, and attribution models
Ensure lead lifecycle stages and campaign flows are correctly implemented
Maintain data hygiene, deduplication, and standardization processes
Manage lead routing, scoring, and segmentation logic
Ensure compliance with data policies and best practices
Build and maintain campaign performance reports and dashboards
Track key metrics such as MQLs, pipeline contribution, and conversion rates
Align reporting with defined frameworks (Marketing Sourced vs Influenced, etc.)
Identify gaps and recommend improvements based on data insights
Work across the broader martech ecosystem (e.g., enrichment tools, webinar platforms, analytics tools)
Support integrations and troubleshoot system issues
Continuously optimize processes to improve efficiency and scalability
Establish and enforce QA processes for campaign execution
Improve workflows to reduce manual effort and turnaround time
Document processes and maintain operational playbooks
3–6+ years in Marketing Operations or related role
Hands-on expertise in Marketo and Salesforce
Strong understanding of lead lifecycle management, scoring, and routing
Experience with campaign execution across email and digital channels
Proficiency in reporting and dashboard creation
Strong attention to detail and structured approach to execution
Experience working in B2B SaaS or data-driven organizations
Exposure to additional tools (ZoomInfo, 6sense, webinar platforms, etc.)
Basic understanding of APIs, integrations, or data flows
Bonus skill: SQL or advanced data handling
Accurate and timely campaign execution with minimal errors
Clean, reliable data across MAP and CRM
Clear visibility into marketing performance and pipeline impact
Scalable processes that improve speed, QA, and operational efficiency
Own end-to-end campaign execution with direct impact on pipeline and revenue
Build expertise in martech and scalable marketing systems
Collaborate cross-functionally to drive data-led GTM decisions
Enjoy a holistic compensation package that rewards performance and potential, encompassing competitive salary, incentives (bonus and equity), comprehensive benefits, and career development.
A “Plan, Do, Check, Act” environment that embraces remote work while empowering ingenuity, collaboration, ownership, and achievement.
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HG Insights is a market intelligence company that provides technology installation and IT spend data to B2B sales and marketing teams. Its Revenue Growth Intelligence platform helps enterprises target accounts, size markets, and accelerate go-to-market strategies.
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