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We make it our mission to ensure more genuine people have digital access to opportunities, and businesses have access to more genuine people. Our technology draws on diverse and reliable data to create a single point of truth for identity and address verification.
With over 30 years of experience behind us our team and technology are focused on enabling safe and rewarding digital lives for everyone. Regardless of age, location or background, genuine people everywhere should be able to digitally prove who they are and where they live.
Marketing Operations at GBG is a strategic, revenue‑impacting function that designs and runs the operating system for marketing. We enable scale, speed, and accountability by building the systems, processes, and insights that power demand generation, lifecycle marketing, and go‑to‑market execution. Our mandate is to turn strategy into execution—through clean data, strong governance, measurable performance, and relentless operational excellence.
The Marketing Operations Manager is responsible for designing, running, and continuously improving the systems and processes that power GBG’s global marketing engine. This role owns marketing automation, CRM integration, data quality, and performance measurement—ensuring campaigns are scalable, trackable, and operationally sound across the full demand lifecycle. This role requires hands‑on experience with marketing automation platforms, Salesforce, enrichment tools, HTML/email templates, and system architecture.
This is a hands‑on, technical role that requires deep expertise in marketing automation and Salesforce, along with a strong understanding of B2B funnel mechanics, enrichment, scoring, and lifecycle management. The Marketing Operations Manager partners closely with Demand Generation, Field Marketing, Product Marketing, RevOps, and Sales to translate strategy into reliable execution and trusted reporting.
Own and administer the marketing technology stack, with primary ownership of marketing automation (HubSpot) and strong working knowledge of integrated GTM systems (Salesforce, 6sense, Cognism, SeamlessAI, analytics platforms).
Partner with the GTM Systems Engineer and RevOps to ensure reliable data flows, integrations, and lifecycle alignment across systems—without owning core Salesforce architecture.
Establish and enforce marketing‑owned governance, including campaign structures, naming conventions, field usage, and data hygiene standards.
Serve as the day‑to‑day system owner for marketers, ensuring tools are usable, reliable, and aligned to how marketing executes.
Design, build, and optimize marketing automation workflows in HubSpot, including lifecycle stages, lead scoring, routing logic, suppression rules, and audience segmentation.
Own email execution best practices, including template structure, HTML/CSS (preferred), personalization, accessibility, deliverability considerations, and QA standards.
Build and maintain forms, landing pages, and progressive profiling logic that balance conversion performance with data quality.
Monitor automation health, troubleshoot sync and logic issues, and proactively identify risks to data integrity or lifecycle accuracy.
Build and maintain marketing dashboards that surface campaign performance, funnel conversion, lifecycle progression, and operational KPIs.
Ensure attribution, UTMs, and tracking frameworks are consistently applied and well‑documented across channels.
Translate performance data into clear insights for marketers, highlighting trends, gaps, and optimization opportunities.
Define and continuously improve end‑to‑end marketing processes that support accuracy, consistency, and scale.
Identify process gaps, gather requirements, and maintain clear documentation for workflows, automation logic, and operating procedures.
Partner cross‑functionally to support smooth handoffs, shared definitions, and agreed‑upon SLAs across Marketing, RevOps, and Sales.
Own the Marketing Operations intake and backlog, ensuring requests are well‑scoped, clearly prioritized, and aligned to business impact.
Partner with stakeholders to clarify requirements, identify dependencies, and communicate trade-offs.
Balance reactive requests with proactive system improvements and technical debt reduction.
Enable and train marketers on systems, automation best practices, email standards, and reporting usage.
Act as a trusted advisor to marketing teams on what is possible, scalable, and operationally sound.
Stay current on B2B marketing automation best practices, including AI‑assisted capabilities and emerging MarTech trends.
Hands‑on HubSpot expertise (required; certification preferred), including workflows, lifecycle stages, scoring, routing, forms, segmentation, and reporting.
Strong understanding of email marketing best practices, including deliverability fundamentals, QA, and template design.
HTML/CSS experience for email and landing pages (preferred).
Working knowledge of Salesforce and CRM concepts, with experience supporting integrated GTM workflows (not required to be a Salesforce architect).
Experience with enrichment and intent tools (e.g., 6sense, Cognism, SeamlessAI).
Ability to scope work, manage a backlog, gather requirements, and prioritize effectively with stakeholders.
Strong analytical skills and experience building dashboards and actionable insights.
Experience maintaining a reliable, connected MarTech ecosystem through integrations and governance.
High attention to detail, strong documentation habits, and comfort working cross‑functionally.
Builder mentality with a bias toward scalable, durable solutions.
Curiosity and adaptability, with interest in emerging marketing automation and AI‑powered tools
As an equal opportunity employer, we are dedicated to creating a diverse and inclusive workplace where everyone feels valued and empowered. Please inform your GBG Talent Attraction Partner if you require any reasonable adjustments to the interview process.
To chat to the Talent Attraction team and find out more about our benefits and why we’re a great place to work, drop an email to behired@gbgplc.com and we’ll be in touch. You can also find out more about careers at GBG and check out our current opportunities at gbgplc.com/careers.
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GBG is an identity verification and location validation software company that serves financial services, payments, and compliance sectors. Their solutions help businesses authenticate customer identity and verify geographic location to prevent fraud and meet regulatory requirements. They target enterprises requiring KYC/AML compliance across multiple industries.
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