At Trackforce, we are transforming how physical security operations are managed around the world. As the leading SaaS platform for physical security workforce management, we provide security companies and organizations with a streamlined solution to manage their guard forces, respond faster, operate more efficiently, and reduce costs — all while staying focused on safety and protection.
We support 4,600+ clients across more than 50 countries and are proud to be a growing team of 300+ professionals. With our headquarters in Dallas, Texas, and Centers of Excellence in Montreal, Quebec and Wroclaw, Poland, we collaborate across regions and time zones in a hybrid work environment that combines flexibility, connection, and meaningful impact.
Position Summary
Trackforce is looking for a Marketing Operations Manager to help scale and optimize our global demand generation engine. This role is critical in ensuring that marketing programs execute efficiently, leads move quickly through the funnel, and performance is measurable and continuously improving.
You will own the day-to-day execution and governance of marketing operations, including campaign setup, lifecycle automation, lead routing, scoring, reporting, and marketing technology administration. This role sits at the center of Marketing, SDR, Sales, and RevOps, ensuring alignment across teams and driving operational excellence across the funnel.
Reporting into the marketing organization, this is a highly hands-on role for someone who enjoys building systems, improving workflows, and using data to drive better outcomes. You will play a key role in improving conversion rates, increasing speed to lead, and enabling scalable, high-performing marketing programs globally.
Key Responsibilities
Marketing Operations Execution & Process Ownership
- Build, launch, and QA marketing campaigns and automation workflows in HubSpot and Salesforce
- Own campaign setup standards and governance across marketing and sales systems
- Manage marketing → SDR → Sales routing workflows to ensure timely lead follow-up
- Maintain lifecycle stage definitions and automate status updates across the funnel
- Document and scale repeatable marketing processes and operating procedures
Lead Management, Scoring & Segmentation
- Implement and optimize lead scoring models using behavioral and demographic data
- Manage segmentation across persona, region, industry, engagement, and intent signals
- Build dynamic lists and automation programs to support nurture, outbound prioritization, and retargeting
- Monitor lead flow and recommend improvements to increase conversion and response rates
Campaign Operations & Nurture Programs
- Partner with Demand Generation to execute multi-channel campaigns including email, webinars, events, and ABM programs
- Build and optimize automated nurture programs and triggered outreach flows
- Conduct A/B testing across segmentation, cadence, messaging triggers, and timing
- Support operational execution of major campaigns, events, and post-event follow-up
Data Quality & Marketing Systems Administration
- Maintain high standards for data hygiene, enrichment, and compliance across systems
- Audit HubSpot and Salesforce data structures and campaign tracking integrity
- Manage integrations and ensure accurate data sync across the martech stack
- Support onboarding and optimization of new marketing tools
Analytics, Funnel Reporting & Performance Insights
- Build and maintain dashboards across campaign performance, funnel conversion, and pipeline contribution
- Monitor key KPIs including lead response time, MQL to meeting conversion, and engagement performance
- Identify operational bottlenecks and recommend improvements to increase funnel velocity
- Support leadership reporting and pipeline forecasting
Qualifications
- Experience with HubSpot and Salesforce in a B2B SaaS environment
- Familiarity with tools such as Qualified, ZoomInfo, UserGems, or similar platforms
- Exposure to ABM platforms such as 6sense, Demandbase, or RollWorks
- Experience supporting SDR teams and outbound workflows
- Familiarity with AI-driven marketing automation or conversational marketing
- Experience working in global marketing teams across multiple regions
Success Metrics
- Improve MQL to meeting conversion rates and overall funnel performance
- Increase speed to lead and ensure SLA adherence across inbound and outbound programs
- Deliver accurate, actionable reporting on marketing contribution to pipeline
- Establish scalable campaign operations and process consistency
- Improve data quality and campaign tracking accuracy across system
Why Trackforce
This is a high-impact role at the center of a fast-scaling global marketing organization. You will directly influence how marketing drives pipeline and revenue, with visibility across leadership and close alignment with Sales and RevOps.
If you enjoy building systems, optimizing performance, and seeing your work translate into measurable business impact, this role offers the opportunity to shape and scale a modern marketing operations function.
