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Are you ready to drive global MarTech transformation at scale?
Are you passionate about building and operationalizing modern marketing and advertising technology ecosystems that power data-driven growth? Do you thrive in highly matrixed, global environments where you influence without authority and deliver impact across regions and functions?
It’s time to join Western Union as a Senior Manager, Global Marketing Technology.
Western Union powers your pursuit.
In this role, you will lead the strategy, governance, and execution of Western Union’s global marketing and advertising technology stack. You will manage a growing team and act as the central orchestrator across Marketing, Data, Product, Engineering, and external partners to enable scalable, data-driven marketing capabilities.
You will be responsible for defining and operationalizing the MarTech ecosystem globally, ensuring platforms across analytics, attribution, personalization, and activation are optimized, integrated, and delivering measurable business impact.
Applicants must be currently authorized to work in the United States on a full-time basis. Western Union will not sponsor applicants for work visas for this position. Applicants must be based in New York City, Denver, Atlanta or Miami or willing to relocate to New York City, Denver, Atlanta or Miami to work from the New York, Denver, Atlanta or Miami office a minimum of three days a week. Western Union will not assist with relocation costs for this position.
Define and evolve the global MarTech architecture across CDP, CRM, DSPs, analytics, attribution, and experimentation platforms
Evaluate, select, and onboard new technologies (e.g., CDPs, MMPs, personalization engines)
Rationalize vendor landscape to eliminate redundancy and optimize cost efficiency
Own the global MarTech roadmap, prioritization, and implementation across markets
Act as a central “control tower” across Marketing, Data, Product, Engineering, and regional teams
Drive alignment of global standards while enabling local market flexibility
Influence stakeholders across a highly matrixed organization without direct authority
Partner with global and regional teams to ensure consistent execution and scalability
Translate business requirements into scalable data flows and activation frameworks
Enable audience segmentation, targeting, and personalization at scale
Support lifecycle marketing and CRM orchestration initiatives
Collaborate closely with CDP platforms (e.g., mParticle, Segment) to drive activation use cases
Define and standardize attribution models (MTA, MMM, incrementality testing)
Implement global campaign measurement frameworks
Partner with analytics teams leveraging tools such as Google Analytics and Adobe Analytics
Translate insights into actionable optimization strategies to improve CAC, LTV, and ROAS
Lead implementation of core platforms including CRM (e.g., Salesforce Marketing Cloud) and MMPs (e.g., AppsFlyer)
Oversee API integrations and data pipelines, including Snowflake-based architectures
Ensure interoperability and seamless data flow across systems
Ensure compliance with global privacy regulations (GDPR, CCPA, and regional requirements)
Establish data taxonomy, naming conventions, and tagging standards
Define and implement consent management frameworks
Partner with Legal, Privacy, and InfoSec teams to mitigate risk
Manage global agency of record (AOR) and technology vendor relationships
Lead contract negotiations, performance reviews, and accountability frameworks
Optimize non-working marketing spend through vendor efficiency and consolidation
Drive adoption of MarTech platforms and processes across global markets
Develop training programs, documentation, and operational playbooks
Act as an internal evangelist for MarTech transformation and capability building
Bachelor’s degree in Business, Technology, Engineering, or related field; MBA preferred
5+ years of experience in MarTech, AdTech, Marketing Operations, or related fields
Proven experience managing and scaling marketing technology stacks in global organizations
Strong understanding of CDPs, CRM systems, attribution platforms, and analytics tools
Experience with data platforms such as Snowflake and integration frameworks (APIs, pipelines)
Familiarity with tools such as Adobe Analytics, Google Analytics, AppsFlyer, Salesforce Marketing Cloud
Strong stakeholder management and ability to operate in a matrixed environment
Demonstrated leadership capability with experience managing and scaling teams
Strong analytical mindset with the ability to translate data into business impact
We make financial services accessible to humans everywhere. Join us for what’s next.
Western Union is positioned to become the world’s most accessible financial services company — transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.
Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/.
The base salary range is $130,000.00 - 200,000.00 USD per year, total on target compensation includes a base salary plus annual incentives that align with individual and company performance. Actual salaries will vary based on candidates’ qualifications, skills, and competencies.
You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few (https://careers.westernunion.com/global-benefits/). Please see the below benefits specific to your location and note that your recruiter may share additional role-specific benefits during your interview process or in an offer of employment.
Your US specific benefits include:
Paid Time off
Medical, Dental and Life Insurance
Parental Leave
Global Adoption Assistance
401K plan
Western Union values in-person collaboration, learning, and ideation whenever possible. We believe this creates value through common ways of working and supports the execution of enterprise objectives which will ultimately help us achieve our strategic goals. By connecting face-to-face, we are better able to learn from our peers, problem-solve together, and innovate.
Our Hybrid Work Model categorizes each role into one of three categories. Western Union has determined the category of this role to be Hybrid. This is defined as a flexible working arrangement that enables employees to divide their time between working from home and working from an office location. The expectation is to work from the office a minimum of three days a week.
For residents of Colorado, California, Connecticut, Delaware, Minnesota, and Pennsylvania: Please do not respond to any questions on this initial application that may seek age-identifying information such as age, date of birth, or dates of school attendance or graduation. You may also redact this information from any materials you submit during the application process. You will not be penalized for redacting or removing this information.
We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.
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Estimated Job Posting End Date:
08-03-2026
This application window is a good-faith estimate of the time that this posting will remain open. This posting will be promptly updated if the deadline is extended or the role is filled.
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Western Union is a global financial services company specializing in money transfers, currency exchange, and cross-border payments. It serves individuals and businesses in over 200 countries and territories.
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