Dyson is a global technology company. We solve problems others choose to ignore with pioneering technology that works better. Our E‑Commerce team drives how our technology is discovered, purchased and experienced online—powering growth through performance, data and seamless customer journeys across every market we operate in.
As our E‑Commerce Traffic and CRM Manager you will sit at the intersection of performance media and customer lifecycle strategy, shaping how Dyson drives acquisition, retention and long-term customer value across MEA.
With a strong focus on CRM, you will build and scale lifecycle strategy from the ground up—defining customer journeys, segmentation and retention programmes—while directing agency partners across lower-funnel performance channels. This is a high-ownership, strategic role with clear impact on commercial performance.
Operating across key markets including UAE, Saudi Arabia, South Africa and emerging markets such as Egypt, you will play a key role in evolving Dyson’s Direct business and customer model in the region.
You will:
Own and direct the regional lower-funnel paid media strategy across Dyson.com markets in MEA
Define channel priorities and budget allocation to drive efficiency and improve CPA
Lead performance reviews with agency partners, challenging results and driving continuous optimisation
Oversee affiliate and performance partnerships, focusing on higher-impact channels
Develop and own the CRM strategy across MEA, including lifecycle journeys, segmentation and campaign planning
Design and deliver customer lifecycle programmes across onboarding, retention and loyalty
Align CRM and trading calendars with the e‑commerce trade team to support key commercial moments
Brief and manage agency execution across CRM and media, ensuring quality and consistency
Segment audiences using behavioural and transactional data to deliver targeted, relevant communications
Track and optimise performance across CPA, ROAS, conversion, repeat purchase and customer lifetime value
Integrate traffic and CRM into a unified acquisition and retention engine
Contribute to trading reviews with clear, structured insights and recommendations
At least five years’ experience in performance marketing, CRM or digital growth within e‑commerce or a DTC environment
Strong CRM expertise, including lifecycle strategy, segmentation and retention programmes
Experience working with media agencies across paid search, paid social and remarketing
Commercially minded, with a clear understanding of performance impact on revenue and profitability
Comfortable owning performance metrics and communicating insights to senior stakeholders
Experience with CRM platforms, ideally Salesforce Marketing Cloud
Confident setting strategy and managing delivery through agency partners
Strong collaboration skills, working effectively across teams, markets and external partners
Analytical and data-driven, able to translate insights into action
Experience operating at scale across multi-market environments
MEA or GCC experience beneficial; Arabic advantageous
Proactive, self-directed and accountable
Curious, structured and focused on continuous improvement
Comfortable navigating complexity across markets
Driven by impact, performance and long-term growth
At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.
Our campus culture is built on connection—collaboration in person, shared creativity, and hands-on learning. That’s why we don’t offer a hybrid arrangement. Working side by side powers our best ideas, fuels belonging, and keeps us pushing boundaries together.
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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
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Dyson is a British technology company that designs and manufactures household appliances including vacuum cleaners, air purifiers, hair care products, and headphones. They sell globally to consumers and are known for innovation in engineering and industrial design.
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