Ibotta is looking for a Director of Demand Generation to own the revenue marketing strategy for the Ibotta Performance Network. This includes high-touch ABM for the enterprise, and an intelligent engine for mid-market and emerging CPG brands. You will sit on the B2B Marketing leadership team, work shoulder-to-shoulder with Sales, Revenue Operations, and Technology, and own your team's impact on pipeline growth.
This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.
What You Will Be Doing:
Architect and lead a seven-person team with a clear center of gravity: enterprise ABM for the top 100 CPGs is the primary motion. Building a growth engine for mid-market and emerging CPG brands is the second. You set the strategy, allocate budget, and know when to shift resources based on performance data.
Build and evolve a target account program that penetrates complex buying committees at global CPG brands through orchestrated digital, events, and direct outreach. You are not running spray-and-pray campaigns. You are building account-specific demand programs that show up where trade marketers, CMOs, and CFOs actually pay attention.
Own the acquisition and lifecycle campaigns that drive recurring spend from emerging and mid-market CPG brands.
Work as a true peer with product marketing on ICP definition and messaging, with sales enablement on content and tooling, and with brand and creative on campaign execution.
Manage the demand generation budget with the discipline of a CFO. Orchestrate the MarTech infrastructure that makes the program measurable, scalable, and repeatable.
Embrace and uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, & A good idea can come from anywhere
What we are looking for:
8+ years of B2B marketing experience, with 4+ years in a leadership role managing multi-disciplinary teams. Experience in adtech, advertising, media, social media, platform marketing or marketing solutions is highly preferred.
Proven track record running both enterprise ABM programs and high-velocity self-serve or PLG digital campaigns - ideally with experience selling into CPG, retail, or consumer goods organizations.
Advanced proficiency with modern MarTech stacks, including Salesforce, Marketing Automation (HubSpot/Marketo), and ABM platforms (6sense/Demandbase).
Demonstrable use of AI tools in a demand gen context - account research, content personalization, campaign analysis, or audience targeting - with specific examples you can walk through.
Executive presence with the ability to present pipeline forecasts and financial efficiency metrics to the C-suite and Board.
Familiarity with CPG organizational structure and buying dynamics - you understand the trade marketing, CMO, and CFO conversation and how they intersect.
Some of the traits we seek:
You…
are sales' best friend. You're in the trenches with sales and revenue operations leadership – building SLA agreements, defining qualified accounts, and hunting target accounts together.
understand enterprise buying behavior. A VP of Trade Marketing at a top 20 CPG manufacturer is not converting through a Google ad. You build programs that show up in the right places — industry events, peer networks, executive media – and move a buying committee over months, not weeks.
are obsessed with the website and experimentation. You know the website is a revenue engine for buyer research and fuels our mid-market motion. You champion A/B testing, CRO, and frictionless buyer journeys.
are an efficiency operator. You despise random acts of marketing. You build scalable processes, automate what can be automated, and make every dollar traceable to pipeline or revenue.
speak boardroom. You report on CAC payback periods, pipeline velocity, and sourced revenue — not clicks and impressions.
are a demonstrative user of AI tools. You have meaningfully integrated AI into your demand gen workflow — account research, content personalization, campaign analysis, or audience targeting — and you can show your work.
Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN). The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale. American shoppers have earned over $2.6 billion through the IPN since 2012. The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.
This position is located in Denver, CO and includes competitive pay, flexible time off, benefits package (including medical, dental, vision), Employee Stock Purchase Program, and 401k match. Denver office perks include paid parking, snacks, and occasional meals.
Base compensation range: $150,000 - $172,000. Equity is included in overall compensation package. This compensation range is specific to the United States labor market and may be adjusted based on actual experience. Total compensation for this role also includes a variable component in addition to base salary.
Ibotta is an Equal Opportunity Employer. Ibotta’s employment decisions are made without regard of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.
Applicants must be currently authorized to work in the United States on a full-time basis.
Applicants are accepted until the position is filled.
For the security of our employees and the business, all employees are responsible for the secure handling of data in accordance with our security policies, identifying and reporting phishing attempts, as well as reporting security incidents to the proper channels.
Recruiting Agency Notice Ibotta does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to any Ibotta employees.
#LI-Hybrid
#BI-Hybrid
RevOps Roles analysis
Benefits, tools, and company context we extract from the full posting and classify, so you can scan in seconds what the write-up buries in prose.
Opens in a new tab
Ibotta operates a mobile app that offers cash back rewards on grocery and retail purchases, while also providing performance marketing services to brands and retailers. The company connects consumers seeking rebates with CPG brands and retailers looking to drive sales and customer engagement.
Visit website