Marketing Operations Manager

Key Responsibilities

Operational Leadership

• Translate marketing strategy into executable plans aligned with commercial objectives.

• Develop and maintain scalable processes, governance, and standard work that improve organizational effectiveness.

• Identify opportunities to increase marketing efficiency, effectiveness, and business impact.

Campaign Excellence

• Lead operational execution of integrated marketing campaigns across all channels.

• Coordinate campaign execution through agency partners and internal stakeholders.

• Ensure campaigns launch on time, align with business priorities, and deliver measurable outcomes.

• Maintain visibility into campaign performance and recommend optimization opportunities.

Marketing Analytics & Performance

• Own marketing performance reporting and executive dashboards.

• Measure campaign effectiveness, marketing contribution to pipeline, lead generation, conversion rates, and channel performance.

• Translate data into actionable business recommendations.

• Establish KPIs and reporting frameworks that drive accountability and continuous improvement.

Agency & Partner Leadership

• Serve as the primary operational lead for external marketing agencies and strategic partners.

• Establish priorities, evaluate performance, and ensure deliverables support business objectives.

• Hold partners accountable for quality, execution, and measurable business outcomes.

• Continuously evaluate opportunities to improve agency effectiveness and return on investment.

Marketing Technology

• Provide functional oversight and prioritization for the marketing operations resources supporting HubSpot, Salesforce, Qualified, 6Sense, and marketing automation.

• Ensure marketing technology platforms work together to support demand generation and customer engagement.

Marketing Governance & Prioritization

• Lead the marketing intake and prioritization process.

• Balance resources across internal teams, contractors, and agency partners.

• Ensure marketing investments remain focused on the highest-value business opportunities.

• Remove operational barriers and improve cross-functional collaboration.

Required

• Bachelor's degree in Marketing, Business, Communications, or similar work experience.

• 8+ years of experience in B2B marketing, marketing operations, demand generation, or integrated marketing.

• Experience leading integrated marketing campaigns and cross-functional initiatives.

• Strong analytical and business acumen with experience developing executive-level reporting.

• Experience managing external agencies and strategic partners.

• Experience with CRM and marketing automation platforms, preferably Salesforce and HubSpot.

• Experience managing digital marketing initiatives.

Preferred

• HubSpot

• Salesforce CRM

• Google Analytics

• Power BI

• Adobe Experience Manager

• 6Sense

• Qualified

• Smartsheet

• Experience supporting commercial organizations in a high-growth B2B environment.

Core Competencies

• Strategic thinking

• Operational leadership

• Data-driven decision making

• Marketing analytics

• Executive communication

• Cross-functional influence

• Organizational agility

• Agency leadership

• Process improvement

• Organizational prioritization

• Continuous improvement mindset

Success Measures

Success in this role will be measured by:

• Increased marketing contribution to pipeline and revenue.

• Consistent on-time execution of integrated marketing campaigns.

• Improved marketing performance visibility through executive dashboards and KPIs.

• Increased efficiency across marketing operations, agencies, and technology platforms.

• Strong stakeholder satisfaction across Marketing, Sales, and Commercial Leadership.

• Establishment of scalable operational processes that support long-term business growth.