Marketing Operations Manager

Outset invented a better way to do research: AI-powered user interviews.

Global brands like Hubspot, Microsoft, Uber and Nestle use Outset to achieve deeper, qualitative insights about their users at unprecedented speed and scale.

The research industry is massive (>$140B and growing) and ripe for disruption. Incumbents are outdated, slow, and burdened by high-cost services. That's our opportunity.

Outset is backed by top Silicon Valley investors and raised a $30M Series B in December 2025—less than six months after our Series A—led by Radical Ventures with participation from M12 (Microsoft’s venture arm), 8VC, Y Combinator, and Adverb Ventures.

The raise follows a breakout year, with our business growing 8x as enterprise customers across industries adopt our category, AI‑moderated research, as the new standard for understanding people.

We’re a tight-knit team based in San Francisco’s Financial District, serving some of the world’s largest enterprises

Outset is looking for an AI Marketing Operations Manager to build our marketing ops function from the ground up. This is a foundational hire, you'll be the first dedicated person in this space, reporting directly to the Head of Marketing and working closely with Revenue Operations to architect the systems, processes, and data infrastructure that power our go-to-market motion.

You're not just an ops person - you have a technical, builder mindset. You're comfortable writing automations, connecting APIs, and using AI-powered tooling to move faster and do more with less. If you've built marketing ops at a startup before and know what it takes to go from zero to scalable, this role is for you.

Responsibilities

• Own the marketing ops tech stack end-to-end, with HubSpot as the foundation - from initial buildout to ongoing optimization

• Design and implement lifecycle marketing infrastructure: lead scoring, nurture flows, segmentation, and lifecycle stage definitions

• Partner closely with RevOps to align on funnel definitions, handoff criteria, attribution models, and reporting

• Build and maintain campaign operations workflows - UTM governance, list management, form strategy, and data hygiene

• Own marketing performance reporting and dashboards, giving the team clear visibility into pipeline contribution, channel performance, and campaign ROI

• GTM Engineering: build lightweight automations and integrations that connect marketing tools, enrich data, and eliminate manual work - using tools like Clay, Zapier, n8n, or custom API workflows

• Use AI-powered tooling to scale personalization, automate outreach sequences, and accelerate campaign execution

• Build and maintain data pipelines that keep HubSpot clean and in sync with the rest of the stack (Salesforce, Segment, warehouse, etc.)

• Establish the processes and documentation that will scale with the team as we grow

• Evaluate and manage marketing tools and integrations across the stack

Qualifications

• 3–6 years of marketing operations experience, with at least one role at an early-stage or growth-stage startup

• HubSpot expert - you know the platform deeply, including workflows, lifecycle stages, custom properties, reporting, and integrations

• Proven experience building lifecycle marketing programs: lead nurture, onboarding sequences, re-engagement, and more

• Hands-on GTM engineering experience - you've built automations, worked with APIs, handled complex enrichment, and connected tools without always needing an engineer.

• Hands-on experience working with or alongside a RevOps function - you understand the full funnel and speak both marketing and sales

• You've built marketing ops foundations before - not inherited a mature system, but actually stood one up

• Strong analytical instincts; comfortable in spreadsheets and BI tools, and fluent in funnel metrics

• Detail-oriented, process-driven, and able to work autonomously in a fast-moving environment

• Familiarity with Salesforce

• Familiarity with ABM strategy, segmentation, and tooling

Benefits

• Daily collaboration with founders, shaping the core product vision.

• Exposure to and collaboration with design and research leaders at top global brands.

• Competitive cash and equity compensation. Actual compensation packages are based on various factors unique to each candidate, including skill set, depth of experience, and certifications.

Outset is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, free from discrimination based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability, or any other protected class.