Director, Marketing Enablement

Emplifi is a leading AI-powered social media marketing and customer experience platform, empowering brands to deliver meaningful, connected experiences across digital channels. Recognized as a Leader by renowned analysts and celebrated as a customer favorite, Emplifi provides innovative, data-driven insights and AI-powered tools to help brands optimize social media performance, elevate their influencer marketing strategies, and deliver impactful customer engagement across marketing, commerce, and care.

About the Marketing Team

Marketing is the centre of creativity at Emplifi. We are a growing department with an attitude of if you can dream it, you can market it. The marketing team drives powerful initiatives that impact how we are seen by the rest of the world, and ultimately engages prospects and customers on a journey with us. Every role on our team holds a key function in the success of our business. You'll work alongside skilled marketing experts located across the globe, in addition to collaborating cross-functionally with other teams.

One thing we can promise is you'll never get bored. Being in a hyper-growth stage we have so many exciting adventures ahead of us. If you're looking for a job where you can have a real impact then you've come to the right place.

Role Summary

The Director, AI Marketing Enablement will work in close partnership with the VP, Marketing Campaigns and the Sr. Director of Marketing Strategy to lead Emplifi’s transformation into an AI-native marketing organization. This is a strategic leadership role at the intersection of marketing execution, AI systems design, and team enablement. Your focus is building the processes, training, and standards that allow our marketing team to move faster and run smarter campaigns, while also owning the delivery of digital services from SEO and paid media to web properties and lead database health.

What You’ll Do Here

• Partner with the VP of Campaigns and Senior Director of Marketing Strategy to define and execute the AI enablement roadmap across all five pillars: email marketing, digital and web, campaign marketing, QBR reporting, and ICP ownership.

• Design, document, and maintain the workflows, training, and best practices that help the marketing team adopt AI in their day to day.

• Own email marketing AI including copy generation, subject line optimization, dynamic personalization, and send-time intelligence. Ensure all output meets Emplifi brand and tone standards.

• Own SEO strategy, web performance, and digital experience. Drive organic search rankings, site visitor growth, and conversion optimization, applying AI tools to accelerate content production, keyword analysis, personalization, and on-page optimization.

• Own campaign marketing AI across the full lifecycle: lead scoring, multi-touch nurture, account-based targeting, and campaign orchestration. Ensure campaigns are tracked, measurable, and easy for the team to manage.

• Own ICP definition and continuous refinement using intent data, firmographic signals, and AI enrichment tools. Keep ICP current and aligned with marketing and sales, feeding intelligence into email, web, and campaign systems.

• Provide digital delivery services to the broader marketing team across webinars, ebooks, whitepapers, webpages, email, paid ads, and social ads. Manage paid media programs and report on their contribution to pipeline.

• Maintain and grow the lead database through ongoing nurture and net new acquisition.

• Partner with BDR management to ensure marketing-sourced leads convert at healthy rates.

• Design and maintain automated QBR reporting frameworks and dashboards covering campaign performance, website analytics, email analytics, ABM platform, paid media, and social audience growth. Translate complex data into board-ready insights and automate reporting to reduce manual effort.

• Evaluate, onboard, and manage AI and marketing technology vendors. Work with an internal AI team to support technical integrations and enforce governance standards for AI-generated content including brand compliance, data privacy, and accuracy review.

What You'll Bring to Us

• BS/MS degree in marketing or a related field; MBA preferred.

• Proven ability to hire and lead high-performing teams with a track record of defining strategy and delivering results against aggressive goals.

• An exceptional communicator. You can explain a complex workflow to a first-day employee, coach a team through a new tool, and present performance data to the board.

• A systems thinker who maps complex marketing processes, identifies where AI adds value, and designs workflows that scale. You break things into clear steps and build processes others can follow without you in the room.

• Skilled in Salesforce required.

• Experience with Marketo, 6Sense, Qualified, or comparable marketing automation and ABM platforms a strong plus.

• Fluent in the AI marketing tool landscape: content generation, email personalization, web personalization, intent data, ICP enrichment, and workflow automation. Not required to be an engineer. Required to understand how tools connect and what makes them produce results.

• Experienced working directly with sales and business development reps.

• Outcome-focused with a track record of implementing tools or processes that produced measurable improvements in pipeline, conversion, efficiency, or campaign performance.

• An enthusiastic, high-energy team leader viewed as a doer on the team and across internal organizations. Comfortable with a rapidly evolving AI landscape and skilled at evaluating what is worth adopting.

• Willing to travel as needed.

What We Offer

• International, fast paced and growing environment

• Chance to work with the world’s biggest brands at the CX tech leader

• Agile and open-minded culture, with high levels of trust and flexibility

• Opportunity for professional growth and development

• Possibility to learn new and cutting-edge technologies, in an environment that encourages new ideas

• Benefits package including Medical, Dental, Vision & Life Coverage Options

• Flexible Working Hours

• Unlimited PTO

• 8 weeks paid maternity leave or 4 weeks paid paternity leave; adoption and foster care leave available as well

• 12 paid Holidays

• 2 Paid Community Service Days

• Company paid STD and LTD

• 401K

• Educational Reimbursement Opportunities

• Referral Bonus Program

• Access to an Employee Assistance Program (EAP)

• Scheduled Company Learning Days and access to additional courses via our online Emplifi Academy

• There’s more as well! Speak with us to find out all the details!

At Emplifi, we are committed to creating a workplace where everyone is valued, respected, and empowered to bring their whole selves to work. We welcome applications from individuals of all ages, races, religions, genders, sexual orientations, gender identities, and LGBTQ+ communities.

Emplifi offers a safe, inclusive, and supportive environment where every employee has the opportunity to thrive and is encouraged to be who they are.

We welcome and encourage applicants with disabilities. Accommodations are available upon request at any stage of the recruitment process.