Campaign Operations Manager

Job Description:

Job Description

What is the opportunity?

As a Marketing Campaign Operations Manager, you will execute high-impact demand generation, market awareness, and sales acceleration programs and campaigns to support our EMEA and APJ Field Teams. You'll collaborate with stakeholders across the Omnissa Global Marketing department and regularly interlock with our Revenue Operations, Global Partner, and IT teams. You will also drive process and governance improvements across our Marketing Automation Platform (MAP), Eloqua, and other critical systems in our MarTech stack. Finally, you'll contribute directly to the measurement and analysis of our Global Demand programs and campaigns, with an emphasis on Global Marketing’s impact on pipeline and revenue targets. Here is a breakdown:

• Build campaigns in Eloqua from creative briefs: emails, forms, landing pages, program canvas flows, and audience segments

• Segment audiences based on ICP, personas, intent data, and lifecycle stage in line with program requirements

• Run structured QA on every launch: rendering, links, tracking, segmentation logic, and Eloqua to Salesforce sync verification

• Perform list uploads, lead imports, and routine data maintenance with attention to data quality standards

• Maintain UTM governance, campaign naming conventions, and tagging consistency across systems

• Own the campaign intake process: standardize request workflows, prioritization, SLAs, and stakeholder communication

• Ensure consistent campaign structure across Eloqua and Salesforce: naming conventions, tagging, campaign hierarchies, and member statuses

• Drive AI-assisted campaign production: brief-to-build workflows, LLM-assisted copy variants and QA checklists that compress build cycles

• Run email performance reporting and monitoring; recommend and implement optimizations

• Provide enablement and training to marketing stakeholders on campaign setup, execution, and tracking

What will you bring to Omnissa

• 5–7 years in marketing operations or campaign operations at B2B SaaS companies

• Required: 3+ years hands-on Eloqua experience (program canvas, segmentation, forms/landing pages, data tools) and working Salesforce fluency (campaigns, lead/contact model, reports)

• Track record running high-volume campaign execution with strong QA discipline and documented processes

• Demonstrated use of AI tools in production marketing workflows — with specific examples of processes you've accelerated or automated

• Experience building intake/SLA models and campaign playbooks

• Email deliverability and compliance fluency (CAN-SPAM, GDPR, CASL)

• Strong stakeholder management and ability to prioritize and manage competing requests

Location: Bangalore, India Location Type: On-site Travel Expectations: <5% travel over the course of year. Potential travel to Omnissa headquarters in Mountain View, CA.

What is the leadership like for this role? What is the structure and culture of the team like?

The hiring manager for this role is Rushida Patel, who leads the Campaign Operations team within the Global Demand organization. Rushida has 13+ years of experience in B2B marketing operations. Her primary goal as a manager is to build a strong, cohesive, and collaborative team recognized as a strategic partner to the global marketing organization.

You will be joining a talented, hard-working, and dedicated team responsible for Campaign Management, Digital COE, and Campaign Operations functions. We regularly collaborate with individuals across the Global Demand organization as well as with members of the Revenue Operations, Product Marketing, and IT. Our team members are located across the continental United States, but you will regularly engage team members in Europe and Asia-Pacific.