MarTech Solutions Architect

ABOUT APPLY

APPLY is the Agentic Customer Experience (ACx) partner for the world's most ambitious consumer and entertainment brands. We bring together deep domain expertise across Retail, CPG, Sports, and Media with AI-native delivery capability, designing and delivering agentic solutions that turn CX vision into commercial reality. We are the partner of choice for brands like Arc'teryx, NFL, Lululemon, and Kraft Heinz. For more information, visit applydigital.com.

Role: We are looking to bring on a Freelance Solutions Architect with a particular strength in integrating Customer Data Platforms and marketing automation tools.

Responsibilities:

• Guiding an implementation for a CRM, CDP, and/or Marketing Automation system from beginning to end, leading the documentation and planning process, all the way through writing requirements for the implementation of the actual code
• Recognize opportunities and solutions to key business challenges through technology, recommending additional tools and providing guidance on getting more value out of current tools, along with designing entire Martech stacks from scratch
• Provide specifications and requirements for the internal technical team, working with the technical project manager and engineers to ensure a successful outcome
• Leading implementation projects and consistently communicating on project deliverables with clients.
• Acting as an SME (Subject Matter Expert) on certain sales presentations and standup meetings with clients, with the ability to speak confidently about their deliverables, ideas, and best practices
• Marketing analytics and reporting support as needed. Understanding user journeys, marketing automation, and customer data
• Understand multi/omnichannel transactional and marketing messaging
• A good understanding of user states, events, and user journey mapping

Examples of projects:

• Multi-tool MarTech implementations, including CDP and Marketing Automation Platforms, according to business use cases and prioritization alongside business strategists
• Assisting in the creation of new marketing programs by translating technical requirements into the required code for various data sources, and how they would flow down into each destination
• Marketing automation migrations, including ensuring proper data schemas to maintain parity for clients’ existing lifecycle programs, optimizing for new use cases, and enabling clients with new tool features
• Optimizing clients’ existing lifecycle programs by improving data accuracy, identifying schema improvements, or identifying other efficiencies to drive greater personalized messaging

Minimum requirements to be considered:

• Has 5+ years of experience in software development
• Has 5+ years of experience integrating 3rd party tools and has been involved in the planning and development of ETL solutions
• Has 2+ years of direct experience working within Segment, mParticle, Tealium, Treasure Data, or a similar CDP tool
• Has 2+ years of experience in client or key stakeholder interaction
• Has previously designed and architected a CDP or Marketing Automation integration and can speak through the entire implementation process
• Experience working with APIs, Mobile SDKs, HTML, CSS, and/or JavaScript
• Experience with cloud technology such as AWS (EC2/S3/Lambda/Redshift), GCP Heroku, or iPaas

The ideal candidate:

• Experience determining cross-platform technical requirements for tools across the MarTech stack
• Has platform experience designing and implementing solutions within Segment, Rudderstack, mParticle, Tealium, or similar CDPs
• Has technical experience configuring automated campaigns and journeys within Lifecycle marketing tools such as Braze, Iterable, Klaviyo, customer.io, or similar platforms
• Has experience with other tools across the MarTech stack, including analytics, enrichment, and attribution
• Understands multi/omnichannel transactional and marketing messaging
• Understands marketing attribution and can audit platform integrations and attribution data
• Proficient with JSON or SQL/data modeling best practices
• Experience in data activation using reverse ETL tools like Hightouch or Census
• Proficient with scripting languages and lambda functions
• Has the ability to clearly articulate/present technical topics to a non-technical audience
• Platform experience with Shopify or Magento