CRM & Loyalty Manager

START NOW. LEAD INTO 2027

Join our team today and build your next career chapter with Grecotel.

Grecotel Hotels & Resorts, the leading hotel chain in Greece, is hiring a CRM & Loyalty Manager to own the guest relationship lifecycle across our portfolio of hotels and resorts. This role manages our Salesforce environment—with a strong focus on Marketing Cloud—and leads the "Privilege" loyalty program, driving guest engagement, retention, and repeat bookings through data-driven campaigns and a rewarding member experience. At Grecotel, we believe that our people are the cornerstone of our success. We are committed to creating a supportive and inspiring work environment, offering opportunities for personal and professional growth. By joining our team, you will be part of a renowned hospitality brand that is dedicated to delivering luxury accommodations and unforgettable experiences across Greece's most stunning destinations.

Responsibilities

CRM & Salesforce Marketing Cloud

• Own and administer Salesforce Marketing Cloud, building and executing newsletter and email campaigns end to end.

• Design, build, and manage audiences and segmentation using data extensions, filters, and SQL queries.

• Develop automated customer journeys (welcome, pre-stay, in-stay, post-stay, win-back) via Journey Builder and Automation Studio.

• Create responsive email templates and content in Content Builder, ensuring brand consistency across properties.

• Maintain data hygiene, subscriber management, and compliance with GDPR and consent requirements.

• Monitor deliverability, A/B test campaigns, and report on open, click, conversion, and revenue metrics.

Privilege Loyalty Program

• Manage the day-to-day operation and strategic development of the "Privilege" loyalty program.

• Define and optimize membership tiers, benefits, earning/redemption rules, and member communications.

• Grow enrollment, engagement, and active membership through targeted CRM campaigns.

• Analyze member behavior and program performance, recommending enhancements to increase lifetime value.

• Coordinate with property teams to ensure consistent delivery of member benefits on the ground.

Analytics & Strategy