Lifecycle Marketing Operations Analyst

About Eve

Eve is redefining legal technology for plaintiff law firms, and we're building the team that will take us there. We help firms handle more cases, recover more for clients, and grow with AI that works across every stage of a case, from intake through resolution. The next generation of great plaintiff firms will be AI-Native, and Eve is how they get there. But what makes Eve different isn't just the product. It's how we build it. If you're someone who takes ownership, stays curious, and wants to build AI that's already changing how law is practiced, this is where you belong.

Product-market fit: Eve is trusted by over 1000+ law firms, and we’re growing fast. Backed by top investors: We’ve raised over $160M from world-class partners including Spark Capital, Andreessen Horowitz(A16z), Menlo Ventures, and Lightspeed. Built by a world-class team: Engineers, designers, and operators from places like Scale, Meta, Airbnb, Cruise, Square, Rubrik, and Lyft are building Eve from the ground up. AI-Native from day one: We’re on the bleeding edge of AI, collaborating directly with teams at OpenAI and Anthropic to build best-in-class AI workflows tailored for legal work. Explosive growth: We are growing 2X revenue Quarter over Quarter.

The Role

We're hiring a Lifecycle Marketing Operations Analyst to own the technical execution and optimization of our lead lifecycle, campaign operations, and conversion funnel. This is a mid-level IC role where you'll be the engine behind how leads move through our systems, how campaigns are built and measured, and how we continuously improve conversion at every stage.

You'll sit at the intersection of marketing automation, data, and revenue operations—building the systems, processes, and reports that turn marketing activity into pipeline. You'll work closely with demand generation, sales operations, and revenue teams to ensure clean data, efficient routing, accurate attribution, and actionable insights that drive better outcomes.

If you're a systems thinker who loves building repeatable processes, optimizing for efficiency, and connecting marketing activity to revenue impact—this role is for you.

What You'll Do

Lead Lifecycle Management

• Own enrichment and scoring model maintenance and optimization across the full funnel

• Build and refine lifecycle stage progression rules and automation workflows

• Create lifecycle reporting dashboards and funnel analytics that surface bottlenecks and conversion opportunities

• Monitor lifecycle health metrics and proactively identify issues before they impact pipeline

Campaign Operations & Channel Optimization

• Execute always-on program technical builds including in-product nurtures, email campaigns, retargeting flows, and outbound sequences

• Manage campaign taxonomy, naming conventions, and data dictionary to ensure consistency and reporting accuracy

• Optimize channel performance through A/B testing strategy, execution, and analysis

• Maintain data hygiene strategy and processes to keep CRM and MAP clean and reliable

Conversion Rate Optimization

• Define and monitor lead lifecycle SLAs between marketing and sales

• Track sales follow-up compliance and create accountability mechanisms

• Analyze conversion rates by stage, channel, and segment to identify drop-off points

• Lead initiatives to improve lead-to-MQL conversion rates

• Partner with Revenue Operations on MQL-to-SQL conversion optimization

• Build feedback loops from marketing to sales based on conversion data and insights

Reporting & Attribution

• Refine and validate attribution models to ensure accurate pipeline source tracking

• Build and maintain channel-specific ROI analysis and pipeline influence reporting

• Create dashboards that connect marketing activity to revenue outcomes

• Translate complex data into clear narratives for marketing, sales, and leadership

Process & Routing Optimization

• Ensure lead routing consistency using DACI model implementation

• Optimize Chili Piper configuration for meeting routing and conversion

• Document processes and train cross-functional teams on workflows

• Design and refine cross-functional workflows between marketing and sales

• Establish SLA governance and escalation procedures

We're Looking For

Required:

• 3-5 years in marketing operations, campaign operations, or lifecycle marketing at a B2B SaaS company

• Hands-on expertise with marketing automation platforms (Marketo, HubSpot, Pardot, or similar) and CRM systems (Salesforce strongly preferred)

• Strong technical execution skills—you can build complex workflows, segmentation logic, and automation rules without hand-holding

• Data fluency—you're comfortable working in spreadsheets, building reports, analyzing conversion funnels, and deriving insights from data

• Process-oriented mindset—you naturally think in systems, workflows, and repeatable frameworks

• Cross-functional collaboration—you can partner effectively with demand gen, sales ops, RevOps, and sales teams

• Analytical problem-solver—you identify bottlenecks, diagnose root causes, and propose data-backed solutions

• Detail-oriented with quality focus—you catch errors, maintain clean data, and take pride in operational excellence

Bonus Points:

• Experience with lead routing tools (Chili Piper, LeanData, or similar)

• Familiarity with enrichment and intent data platforms (6sense, ZoomInfo, Clearbit)

• Background in demand generation or growth marketing

• SQL or basic scripting knowledge for data analysis

• Experience building attribution models or multi-touch reporting

• Exposure to revenue operations or sales operations teams

Benefits

💰 Competitive Salary & Equity 💹 401(k) Program with Employer Matching ⚕️ Health, Dental, Vision and Life Insurance 🩼 Short Term and Long Term Disability 🚗 Commuter Benefits* 🧑‍💻 Autonomous Work Environment 🖥️ Workplace Setup Reimbursement 🏠 Telecomm Stipend 🏝 Flexible Time Off (FTO) + Holidays 🚀 Quarterly Team Gatherings 🥪 In office Perks*

*In office employees only

_Eve Legal is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, veteran status, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation during the application process, reach out to your recruiter. _

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.