Marketing Automation Specialist

About the Role

Join our Marketing Operations team to help manage and optimize our marketing technology ecosystem. You will support database health, audience segmentation, system integrations, campaign execution, reporting, and analytics. This role is ideal for someone early in their marketing operations career who enjoys working with systems, data, and process improvement.

Key Responsibilities

Data & Segmentation

• Maintain data quality through deduplication, normalization, and ongoing hygiene.

• Build and manage audience segments and lead management processes.

• Support lead scoring, routing, and lifecycle administration.

Systems & Integrations

• Monitor marketing systems and integration health.

• Maintain data flows between Marketo, Salesforce, Demandbase, and related platforms.

• Identify and resolve sync issues and data discrepancies.

Reporting & Analytics

• Build dashboards and reports for funnel, pipeline, engagement, and data quality metrics.

• Provide regular performance insights and analysis.

• Support attribution and marketing impact reporting.

Collaboration & Campaigns

• Document processes and support user enablement.

• Partner with Marketing, Sales, and RevOps stakeholders.

• Build, test, and deploy campaigns, forms, and nurture programs.

Qualifications

• Understanding of marketing operations, automation, and data management.

• Experience with a marketing automation platform (Marketo, HubSpot, Pardot, Eloqua, or similar).

• Knowledge of CRM integrations and data synchronization.

• Strong analytical, reporting, and problem-solving skills.

• Excellent attention to detail and communication skills in English.

• Curious, adaptable mindset with a desire to learn new technologies.

Preferred

• Marketo experience.

• Exposure to ABM or intent-data platforms such as Demandbase or 6sense.